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WEBSITE MARKETING

How to Produce an ad and get results
By: Developer Shed
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    2004-02-14

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    advertisement

    How To Produce an ad and get results
    by Susan Prince


    One of the first skills anyone new to business has to master
    is the art of writing an ad. To promote a product or service
    we need to advertise and for this we need a well written
    Power- packed ad. Its a lot more difficult than it seems.
    One of the oldest formulas around which still holds true today is.

    A ………ATTENTION
    I……….. INTEREST
    D……….DESIRE
    A……….ACTION

    An ad can- not produce results if it is not seen. It must grab the
    Customer’s attention. It must evoke interest and desire and must
    always end by inviting action.

    HEADLINE. This is the most important part of any ad. Keep it
    simple and short with strong attention getting words. (E.G Free
    Money New Win.) It gives your customer their first information
    about the ad. The success of the ad will depend whether or not the
    reader’s interest is held. The reader’s self interest is always close to
    the heart. This needs to come across within the headline.

    BODY Here is the heart of the ad. It should offer information and
    answers to reader’s questions. Use clear simple English and be as
    specific as possible. Get as many details down as possible within the
    message. Don’t put your email address if possible as this is how
    spammers collect them. Put a link to you website if you have one and
    give a phone number if you can.

    THE FINISH Always finish the ad with an invitation to act.
    E.G. Visit www…………ORDER NOW/ SIGN UP NOW


    Always jog down any ideas or bits of information you come across.
    It will provide material to produce an effective ad copy .
    Produce different versions of your ad. Test and track each ad.
    Always work smarter not harder. Only spend money and time
    on promotions that bring results.

    Good luck and all the best.
    Sue

    Susan’s Business Site For courses. E-books. Software
    And business opportunities

    www.princehomebiz.com

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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