Website Marketing

  Homes arrow Website Marketing arrow How to Increase Your Profits With an Upsellin...
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

How to Increase Your Profits With an Upselling Offer
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0

    Table of Contents:

    Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    How To Increase Your Profits with an Upselling Offer
    by Bob Leduc

    The cost of finding new customers or clients is a big expense for most businesses. "Upselling" those new customers maximizes your return on that expense. It's a simple approach any business can implement quickly and get immediate results.

    Upselling is a procedure designed to get more money at the point of sale. You implement it by offering your customers or clients an upgraded product or related item at the time they are making their first purchase. Customers will never be more receptive to an attractive offer from you than when they're paying you money. You personally experienced upselling if you ever called to order a product advertised on a TV informational. The order taker automatically offered you an additional related product at a special discount only available if you ordered it now.

    Many businesses avoid upselling because they're afraid the customer may get irritated and not buy at all. I've found the opposite is true. Customers appreciate your thoughtfulness in offering them an added benefit they didn't know about. Some business owners have told me they don't upsell because it's not feasible in their business. They really believed that until I described the upselling offers used successfully by some of their competitors. Every business can implement a successful upselling program.


    A new distributor for an MLM company called me recently. She wanted advice about how to increase her profit margin on new sign ups. I suggested adding a training manual as part of the initial package for all of her new distributors. She took my advice and personally collects the payment for the manual. She instantly pockets a 60% profit on the cost of the manual in addition to the commission her company pays her for each new distributor she sponsors. Plus, each of her new distributor gets a valuable training tool.

    Think about your business. What else can you offer customers or clients while they're making their first transaction with you? Can you offer them...

    ** A discount on a related product or service?

    ** A volume discount if they buy more now?

    ** A special priced combination package including the initial product or service?

    Your offer should include preferential special pricing. Most customers will accept your upselling offer when it's a good value and the price is no higher than 60% of the cost for the initial product.


    Upselling has none of the characteristics usually associated with selling. It's so easy that I've seen even unskilled order takers achieve high acceptance rates by reading printed scripts. Upselling is simply offering a suggestion to an already receptive buyer to enhance the value of his or her purchase.

    Present your upselling offer casually, as almost an afterthought. For example, if you were speaking with your customer in person or by phone you might say: "Your website will be up in 48 hours. If you'd like, we can double your server space, include unlimited autoresponders and a shopping cart for secure credit card orders. The regular price for all of this is an additional $40 per month. But I'll give it to you for just an additional $25 if you order it today." You can make this same offer on paper or post it on a website. It doesn't have to be verbal to be effective.

    Most businesses I've surveyed report acceptance rates between 40% and 60% for their upselling offers. This is a big increase for so little effort. Plus, the profit from the upselling portion often exceeds the profit on the initial product or service because there are no additional expenses involved.

    If you're not making upselling offers to every new customer or client, start doing it now. It's an easy way to boost your profits fast with little effort and no expense.

    Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Website Marketing Articles
    More By Developer Shed



    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates


    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap