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WEBSITE MARKETING

How to Get More Leads, Sales, Repeat Business, and Profits - Without Increasing Traffic
By: Developer Shed
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    2004-03-15

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    How to Get More Leads, Sales, Repeat Business, and Profits - Without Increasing Traffic
    by Giuseppe Russo

    Do you think that traffic is the only thing you should
    focus on to make more profits? Well, you're wrong.
    There is one thing you need to focus on MORE than
    generating traffic. That is converting that traffic
    into buying customers.

    Are you serious about marketing online? If so, there is
    no doubt you should be split testing if you aren't
    already!

    Do you want to maximize your profits? Then you need to
    do split testing. If you don't do that, there is money
    laying on the table.

    If your site converts 1% of visitors into paying
    customers and you make earn $50 on every sale, but
    spent $40 to make that sale, you got a profit of only
    $10.

    Now, watch what happens if you could somehow go from
    converting 1% to 2% of your visitors into customers.

    You will get 2 new customers for every 100 visitors,
    which earns you $100. This means a 500% profit increase!
    Yes, because it costs you the same amount to acquire
    these 100 visitors (in our example $40), but instead of
    generating only 1 customer and making a $10 profit ($50
    - $40 = $10) you are now making 2 sales for that same
    traffic.

    This means $100 but your costs are still $40, so $100 -
    $40 = $60. You've just increased your profit by 500%,
    without spending any extra money!

    Do you want to know what increase you will have a
    conversion ratio of 3%? An incredible 1,000% profit
    increase!

    You can increase your conversion ratio and your profit
    only by split run testing.

    And you can test everything on your site:

    Test new headlines, guarantees, graphics, different
    bonus, opening paragraphs, popups, popunders, long copy
    vs short copy. Just test one element at a time on your
    page then track and analize your numbers because you
    need to know exactly what result each change on your
    page had.

    Did the change that you made on your page generate more
    leads or sales? You need to know what happend with that
    new headline, guarantee, bonus etc.

    I know a free software that makes this marketing
    process very easy. It allows you to conduct split run
    testing of any website marketing campaign you initiate
    so you can simultaneously test...

    Multiple Sales Letters

    Different Ad Copy

    Graphic Design Work

    Different Price Points

    Varying Guarantees

    Entire Website Designs

    Think about this: if your site converts 2% of visitors
    into customers, it also means that 98% are leaving your
    site without buying.

    And this is a good reason why you should be doing split
    testing before you spend some time and/or money on
    advertising and bringing more traffic to your site.

    Want to know more about effective spit testing? I have
    a Free 30 page Special Report that explains how to test
    most effectively.

    Are you are content to let 98% (or even 99%) of your
    visitors leave without making a purchase? Do you know
    why they are leaving your site?

    By boosting site conversion rates you'll get more value
    out of all effort and expense you spend driving traffic
    to your site!

    Now, if your site has a low conversion ratio you have
    to improve it. So first, improve your conversion ratio,
    then aggressively seek new traffic.


    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Giuseppe Russo offers a FREE pdf Special Conversion
    Rate Report. If you found this article interesting and
    informative, then you will love the Free Pdf report at:

    http://www.ProfitableTesting.com/freepdf/
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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