How to Get More Leads, Sales, Repeat Business, and Profits - Without Increasing Traffic
by Giuseppe Russo
Do you think that traffic is the only thing you should
focus on to make more profits? Well, you're wrong.
There is one thing you need to focus on MORE than
generating traffic. That is converting that traffic
into buying customers.
Are you serious about marketing online? If so, there is
no doubt you should be split testing if you aren't
Do you want to maximize your profits? Then you need to
do split testing. If you don't do that, there is money
laying on the table.
If your site converts 1% of visitors into paying
customers and you make earn $50 on every sale, but
spent $40 to make that sale, you got a profit of only
Now, watch what happens if you could somehow go from
converting 1% to 2% of your visitors into customers.
You will get 2 new customers for every 100 visitors,
which earns you $100. This means a 500% profit increase!
Yes, because it costs you the same amount to acquire
these 100 visitors (in our example $40), but instead of
generating only 1 customer and making a $10 profit ($50
- $40 = $10) you are now making 2 sales for that same
This means $100 but your costs are still $40, so $100 -
$40 = $60. You've just increased your profit by 500%,
without spending any extra money!
Do you want to know what increase you will have a
conversion ratio of 3%? An incredible 1,000% profit
You can increase your conversion ratio and your profit
only by split run testing.
And you can test everything on your site:
Test new headlines, guarantees, graphics, different
bonus, opening paragraphs, popups, popunders, long copy
vs short copy. Just test one element at a time on your
page then track and analize your numbers because you
need to know exactly what result each change on your
Did the change that you made on your page generate more
leads or sales? You need to know what happend with that
new headline, guarantee, bonus etc.
I know a free software that makes this marketing
process very easy. It allows you to conduct split run
testing of any website marketing campaign you initiate
so you can simultaneously test...
Multiple Sales Letters
Different Ad Copy
Graphic Design Work
Different Price Points
Entire Website Designs
Think about this: if your site converts 2% of visitors
into customers, it also means that 98% are leaving your
site without buying.
And this is a good reason why you should be doing split
testing before you spend some time and/or money on
advertising and bringing more traffic to your site.
Want to know more about effective spit testing? I have
a Free 30 page Special Report that explains how to test
Are you are content to let 98% (or even 99%) of your
visitors leave without making a purchase? Do you know
why they are leaving your site?
By boosting site conversion rates you'll get more value
out of all effort and expense you spend driving traffic
to your site!
Now, if your site has a low conversion ratio you have
to improve it. So first, improve your conversion ratio,
then aggressively seek new traffic.
Giuseppe Russo offers a FREE pdf Special Conversion
Rate Report. If you found this article interesting and
informative, then you will love the Free Pdf report at: http://www.ProfitableTesting.com/freepdf/
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