How To Use RSS Feeds In Your Marketing
by Mani Sivasubramanian
It was Friday night. I finished reading a book about RSS feeds.
Quickly set up one for my site, submitted it on directories and
went to bed.
Sunday morning, I noticed a sale. Idly, I scanned my logs to
see where the buyer had found me.
It was from Yahoo! Now that may not seem surprising, except...
I had not been listed in Yahoo! before.
Curious, I did a Yahoo! Search for my domain name... and almost
fainted in shock! There were 123 of my pages listed - many of
them in the top 10 ranks on my best keywords.
My RSS feed had been listed within 48 hours - and since my other
pages were linked from it, they had all been indexed by Yahoo!
just as quickly. And for free!
Since then I have heard many others share similar experiences.
It is no fluke. RSS is H-O-T. And search engines LOVE it.
So what is RSS? An acronym for Really Simple Syndication, it is
a web language format designed to help syndicate content across
RSS has been around for more than 10 years but has only recently
become popular. RSS feeds provide headlines and summaries of
information in a concise and standardized way.
The rise in RSS popularity, specially among marketers, has many
reasons. Email filters and new legislation have lowered the
effectiveness of email marketing. Content syndication in many
different ways is gathering momentum. And fresh, frequently
updated content is the very essence of the Web.
How can you use RSS feeds in your marketing? Is there a way to
turn RSS feeds into profits?
Absolutely. Here are some ideas:
1. Beat email filters. Ask your subscribers, prospects and
clients to sign up to your RSS feed along with your email
newsletter. If the ezine gets blocked, they*ll still get
your RSS feed.
2. Spread the word. Offer your new, valuable content to many
other *lazy* website owners - in return for getting extra
exposure of your name and brand to their audiences.
3. Get listed on search engines. No one knows how long this
*honeymoon* will last. But ride the wave - and get into
search engines quickly, inexpensively - by submitting your
RSS feeds to them.
4. Use the first-mover advantage. Dedicated RSS directories
are mushrooming. Make sure your RSS feed is indexed in them
and you could future-proof your business. Imagine if you
were one of the first sites to be indexed in Google or
Yahoo 5 years ago!
5. Offer your readers new content. Keep creating your own
content - but also use RSS feed syndication to offer other
people*s content to your list. Less pain, less strain,
And that*s not all. On a bet, I sat down and listed 41 different
ideas to profit from RSS feeds. I*m sure you can do it too - and
turn the hot new revolution in online communication into a money
magnet for your ebusiness.
ABOUT THE AUTHOR:
Dr.Mani Sivasubramanian has been marketing with blogs for over
3 years. His free 5 day RSS Primer explains the basics of RSS
Marketing - sign up here: http://www.RSS-Marketing.com He is
also author of *How To Profit From RSS Feeds - 41 Quick & Easy
Ideas For RSS Feed Publishers* -
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