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WEBSITE MARKETING

How To Use RSS Feeds In Your Marketing
By: Developer Shed
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    2004-11-16

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    How To Use RSS Feeds In Your Marketing
    by Mani Sivasubramanian

    It was Friday night. I finished reading a book about RSS feeds.
    Quickly set up one for my site, submitted it on directories and
    went to bed.

    Sunday morning, I noticed a sale. Idly, I scanned my logs to
    see where the buyer had found me.

    It was from Yahoo! Now that may not seem surprising, except...
    I had not been listed in Yahoo! before.

    Curious, I did a Yahoo! Search for my domain name... and almost
    fainted in shock! There were 123 of my pages listed - many of
    them in the top 10 ranks on my best keywords.

    My RSS feed had been listed within 48 hours - and since my other
    pages were linked from it, they had all been indexed by Yahoo!
    just as quickly. And for free!

    Since then I have heard many others share similar experiences.
    It is no fluke. RSS is H-O-T. And search engines LOVE it.

    So what is RSS? An acronym for Really Simple Syndication, it is
    a web language format designed to help syndicate content across
    different sources.

    RSS has been around for more than 10 years but has only recently
    become popular. RSS feeds provide headlines and summaries of
    information in a concise and standardized way.

    The rise in RSS popularity, specially among marketers, has many
    reasons. Email filters and new legislation have lowered the
    effectiveness of email marketing. Content syndication in many
    different ways is gathering momentum. And fresh, frequently
    updated content is the very essence of the Web.

    How can you use RSS feeds in your marketing? Is there a way to
    turn RSS feeds into profits?


    Absolutely. Here are some ideas:

    1. Beat email filters. Ask your subscribers, prospects and
    clients to sign up to your RSS feed along with your email
    newsletter. If the ezine gets blocked, they*ll still get
    your RSS feed.

    2. Spread the word. Offer your new, valuable content to many
    other *lazy* website owners - in return for getting extra
    exposure of your name and brand to their audiences.

    3. Get listed on search engines. No one knows how long this
    *honeymoon* will last. But ride the wave - and get into
    search engines quickly, inexpensively - by submitting your
    RSS feeds to them.

    4. Use the first-mover advantage. Dedicated RSS directories
    are mushrooming. Make sure your RSS feed is indexed in them
    and you could future-proof your business. Imagine if you
    were one of the first sites to be indexed in Google or
    Yahoo 5 years ago!

    5. Offer your readers new content. Keep creating your own
    content - but also use RSS feed syndication to offer other
    people*s content to your list. Less pain, less strain,
    more gain.


    And that*s not all. On a bet, I sat down and listed 41 different
    ideas to profit from RSS feeds. I*m sure you can do it too - and
    turn the hot new revolution in online communication into a money
    magnet for your ebusiness.

    Happy blogging.

    Dr.Mani


    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    ABOUT THE AUTHOR:

    Dr.Mani Sivasubramanian has been marketing with blogs for over
    3 years. His free 5 day RSS Primer explains the basics of RSS
    Marketing - sign up here: http://www.RSS-Marketing.com He is
    also author of *How To Profit From RSS Feeds - 41 Quick & Easy
    Ideas For RSS Feed Publishers* -
    http://www.RSS-Marketing.com/book.htm

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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