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How To Energize Your Marketing by Redefining Your Purpose
By: Developer Shed
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    How To Energize Your Marketing by Redefining Your Purpose
    by Mani Sivasubramanian

    I was at a fundraising workshop.

    The instructor held up a chocolate and asked: *Who wants to buy
    this for $1?*

    No one stirred. She went on: *All the money will go to Oxfam,
    and will be used to sponsor our child-support activities.*

    One of the audience stood up, then another, and another... until
    almost everyone bought a 5-cent piece of candy for one dollar

    *When I first started this work, I felt ashamed to ask,* she
    continued. *Until I learned a valuable lesson. I'm not asking
    for myself. I'm asking for a cause, a mission, a purpose. It
    helped make a difference. Now I confidently ask for a donation
    - because I believe in what I'm doing.*

    I sat up straighter in my seat.

    The next speaker was an accountant.

    *I know everyone of you probably hates doing the figures and
    accounts for your non-profit organization,* he began. Heads
    nodded in agreement.

    *I also used to - until I started looking at them as more than
    just rows and columns of numbers. Behind each of them, I now see
    the faces of the people I help. And that makes it different.*

    It sure does.

    No longer will I grumble and groan as I tally up my daily
    worksheet. Behind the numbers, I will see the smiling faces
    of children whose heart birth defects were cured by support
    from our Foundation ( ).

    Small changes in perspective can make a HUGE difference in
    attitude. By taking a few minutes or hours to rethink our
    business, we could explosively increase the impact of our

    When you begin to get convinced about the benefits your business
    renders to its clients, you start talking about it more
    passionately. You start writing, acting, and even thinking
    about it with more enthusiasm and energy.

    And this energy conveys itself to your prospects and clients in
    different ways. It trickles down to your staff and co-workers.
    It infects the folks you do business with. It even percolates
    to the general public who may not otherwise hear about you and
    your business.

    So take the time today to redefine your purpose. Then watch your
    marketing soar to new heights.

    (c) 2004 by Dr.Mani Sivasubramanian.


    Dr. Mani Sivasubramanian is a heart surgeon and entrepreneur who
    combines his passion to help kids receive lifesaving treatment
    with outstanding marketing savvy, which got him named as one
    of Seth Godin's 99 Purple Cows*.
    The result, predictably, is explosive. See his Heart Kids Blog
    Marathon here:

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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