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WEBSITE MARKETING

How To Become A More Effective Marketer In Four Steps
By: Developer Shed
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    2004-07-23

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    How To Become A More Effective Marketer In Four Steps
    by Ewen Chia

    You're always in the business of marketing no matter
    what business you are in.

    Fact is this has become so intimate that personal
    success is often linked to how well we are able to
    market ourselves to others.

    Similarly on the Internet, it's often how you market
    that matters most.

    A good product can fail without the right marketing
    and a ba.d product can soar with aggressive marketing.

    For small businesses and individual entrepreneurs,
    learning to employ effective marketing strategies
    has become extremely vital for success.

    You need to become very good at marketing.

    When I first started out, this principle was so firmly
    fixed in my mind I ended up spending thousands in
    materials monthly. These were well-spent investments
    for sure, but for most new marketers looking to make
    money online, such investments may not be a luxury.

    There are other 'guerrilla-like' ways to acquire
    knowledge and marketing experiences without the
    regular outflow of money.

    Anyone can apply the following four steps to gain
    better marketing skills and knowledge...and become a
    more effective marketer at no cost:

    Step One: Learning from other marketers

    One of the easiest ways to learn and improve your
    marketing is by learning from colleagues and
    competitors in your market.

    If something's working, use it as a model as you
    don't need to reinvent the wheel.

    Subscribe to newsletters, courses and ezines from
    established marketing experts and watch how they
    market. Read marketing books and guides in your
    library. You can surely pick up many good tips with
    this free method.

    To search for marketing newsletters for example,
    visit ezine directories like http://ezinesearch.com,
    http://bestezines.com etc.

    An essential exercise is to study promotional e-mails
    and sales letters that catch your attention. It's a
    powerful way to collect a series of swipe files for
    your own marketing campaigns.

    Step Two: Reading articles

    The ultimate no cost education you can find online
    is really from articles such as this.

    Do not under-estimate the learning potential from
    articles just because they are free. Most articles
    contain usable and valuable information gathered from
    the writers' experiences. You can quickly reduce your
    learning curve from this one resource.

    You can find articles from on many topics at article
    directories; here are some for your use:

    http://www.ideamarketers.com
    http://www.goarticles.com
    http://www.marketing-seek.com

    Step Three: Staying Informed

    Information is power so stay informed of important
    events and discoveries. This empowers your marketing.

    Do constant research using the search engines,
    marketing forums, discussion groups, and news site
    to be updated on marketing-related news.

    For example one of my favourite sites is DM News
    focusing on direct marketing: http://www.dmnews.com

    Here's a simple method to be kept updated on changes
    and news regularly on autopilot. Use the free resource
    provided by Google called "Google News Alerts"...

    You can get it here by following the instructions
    to create an account:

    http://www.google.com/newsalerts?hl=en

    Step Four: Keeping It Going

    Remember, you've to APPLY what you learn to improve.
    The fastest way to learn anything is by applying the
    information and doing it. This is why some say
    information is only power when it's applied.

    Something as simple as reading, writing an article
    or collecting swipe files can be extremely beneficial
    in the long-term. Practise makes perfect and action
    creates momentum.

    Don't worry about making mistakes. We all will one
    time or another, just learn from them and move on.

    Experience is a very valuable teacher so don't waste it!

    ------------------------------
    Ewen Chia has been marketing online
    since 1997 and is the owner of Instant
    Marketing Secrets Inc.For a limited time,
    discover how you can access $6,997+
    worth of million dollar marketing secrets,
    interviews and audio recordings free at:
    http://www.InstantMarketingSecrets.com

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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