How Advertising and Marketing Got Started - 1886 N.W. Ayer...
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1886 N.W. Ayer promotes advertising with the slogan: “Keeping everlastingly at it brings success.”
1886 Richard Warren Sears became the world’s first direct marketer.
1891 George Batten and Co. opens.
1892 NW Ayer hires first full-time copywriter.
1892 Sears Roebuck formed.
1893 Printer’s Ink founded by George P. Rowell. A magazine that serves as the “little schoolmaster in the art of advertising.”
1898 N.W Ayer helps National Biscuit Co. launch the first pre-packaged biscuit Uneeda.
1899 Campbell Soup makes its first advertising.
1899 JWT becomes the first agency to open an office in London. 1900 N .W. Ayer establishes a business-getting department to plan ad campaigns.
1904 John E. Kennedy bursts onto the scene to change the face of advertising – forever.
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