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How Advertising and Marketing Got Started
By: Peter Woodhead
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    Table of Contents:
  • How Advertising and Marketing Got Started
  • Post war, advertising...
  • For sure, you...
  • 1784 America’s first...
  • 1886 N.W. Ayer...
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    How Advertising and Marketing Got Started - 1886 N.W. Ayer...

    (Page 5 of 6 )

    1886 N.W. Ayer promotes advertising with the slogan: “Keeping everlastingly at it brings success.”

    1886 Richard Warren Sears became the world’s first direct marketer.

    1891 George Batten and Co. opens.

    1892 NW Ayer hires first full-time copywriter.

    1892 Sears Roebuck formed.

    1893 Printer’s Ink founded by George P. Rowell. A magazine that serves as the “little schoolmaster in the art of advertising.”

    1898 N.W Ayer helps National Biscuit Co. launch the first pre-packaged biscuit Uneeda.

    1899 Campbell Soup makes its first advertising.

    1899 JWT becomes the first agency to open an office in London. 1900 N .W. Ayer establishes a business-getting department to plan ad campaigns.

    1904 John E. Kennedy bursts onto the scene to change the face of advertising – forever.

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