How Advertising and Marketing Got Started - 1784 America’s first...
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1784 America’s first successful daily newspaper, the Pennsylvania Packet and Daily Advertiser, starts in Philadelphia.
1833 Benjamin Day publishes the first successful “penny” newspaper, The Sun. Circulation reached 30,000 by 1837 which made it the largest in the world.
1843 Volney Palow opens the first ad agency in Philadelphia.
1868 Francis Wayland Ayer opens N. W. Ayer and Sons in Philadelphia with just $250.
His first clients include Montgomery Ward, John Wannamaker Dept. Stores, Singer Sewing machines, and Pond’s beauty cream.
1873 The first convention for ad agencies held in New York.
1877 J.W. Thompson buys Culter and Smith from William J. Carlton and pays $500 for the business and $800 for the office furniture.
1880 Department Store founder John Wanamaker becomes first retailer to employ a full-time advertising copywriter – John E. Powers.
Wannamaker makes famous statement: “half my advertising is waste, I just don’t know which half.”
1881 Daniel M. Lord and Ambrose L. Thomas form Lord and Thomas in Chicago.
1881 Procter and Gamble advertise Ivory Soap with an enormous budget of $11,000.
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