How Advertising and Marketing Got Started - For sure, you...
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For sure, you will recognise much of the material that is mentioned as we take the “tour” but it’s doubtful that you will have come across all of it.
All top marketers recommend that you continually add to your education and you will not do better than picking up any (or all) of the material that you will be exposed to on your “tour.”
Each manuscript mentioned in this “tour” is a desirable addition for your resource library.
Pick them up, maybe one at a time. And you will profit from them – just like all the great masters have done – past and present.
This article is a brief history of events leading up to the appearance of John E. Kennedy in 1904.
But it also highlights a few milestones in advertising.
1704 The first newspaper ad appeared. It was in a Boston Newsletter and sought a buyer for an estate in Oyster Bay, Long Island.
1729 Benjamin Franklin starts to publish the Pennsylvania Gazette in Philadelphia – which included ads.
1742 America’s first magazine ads published by Benjamin Franklin in General Magazine.
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