How Advertising and Marketing Got Started - Post war, advertising...
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Post war, advertising greats David Ogilvy, Joe Karbo, also made their mark.
And living legends Jay Abraham, John Carlton, Gary Halbert, Dan Kennedy, and Ted Nicholas, have all made many millions both for themselves and their clients.
Towards the end of the last century, the greatest marketing tool of all time was unleashed on the world – the Internet. Early pioneer of the Internet, Ken McCarthy, is still around and his “System” seminars are an absolute must attend.
The Internet has opened a whole new world for advertising and marketing. And a new breed of entrepreneur has been born. Guys like the late, great Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done and in such a short space of time.
But one thing all these “gurus” have in common is that they have studied the markets. They have studied the psychology of what makes people buy. They have learned these principles from the great masters of the past – the John Kennedy’s, the Claude Hopkins’, the Walter Dill Scott’s, the Elmer Wheeler’s.
And that’s what my articles are all about.
You will be taken from the very beginnings of advertising and get an insight into the writings, the ideas and the philosophies of most of the greatest marketers that ever lived.
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