Hispanic Web Marketing - An Emerging Strategy - Although much has...
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Although much has changed in this market over the last ten years- with the advent of the internet as a new medium to reach this segment- many things remain the same. Hispanics still want and need Hispanic-relevant content and copy in order to make informed purchase decisions. The internet hosts a wealth of opportunities to access cultural markets in the same way that the direct marketing of the early nineties did. But a strong internet marketing presence poses one major advantage over the old strategies: it provides your company with unlimited access to the potential customers you’re looking for, as well as the ones who are looking for you.
Many companies are NOT yet jumping on the band-wagon with Hispanic relevant internet content because they perceive the Hispanic Market as being unreachable through this medium or not technologically savvy. This couldn’t be farther from the truth and recent studies have proven it. In March 2004, a study by AOL revealed that 14 million plus Hispanics in the United States are using the internet. Moreover, about 20% of that number had just connected to the internet in the six months prior to the study! When the Study surveyed Hispanics who were not yet online they found that over 50% of them expected to have an online connection within the next couple of years. These numbers are staggering. The Hispanic Market is surfing the web in increasing numbers, and only companies that cater to their specific internet habits will reap the benefits of this lucrative segment.
So how can YOUR business capitalize on this phenomenon?
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