Website Marketing

  Homes arrow Website Marketing arrow Help Pinterest Users Spread Your Business
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEBSITE MARKETING

Help Pinterest Users Spread Your Business
By: terri
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 3
    2012-02-29

    Table of Contents:

    Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement
    While Facebook and Twitter get the lion's share of attention in any conversation about social websites, many others compete for visitors. Every so often, one will reach a tipping point of sorts: their membership explodes, they get discovered by the media, and site owners and SEOs try to figure out how to promote their company and brand through it. Pinterest is the latest site to reach this point.

    Pinterest offers a simple idea manifested in an intuitive interface. Users find images and/or websites they like, and then “pin” them to their “boards.” The boards show good-sized thumbnails. Users can make and maintain as many boards as they want; usually, they give the boards titles in keeping with the theme of the images they're collecting onto each board. Users can choose to share boards with others. They can allow others to simply view certain boards, or pin additional items to a board.

    If you're interested in getting a feel for what Pinterest is and what it can do for you, I'd recommend you set aside at least an hour or two to explore the site. It isn't so much that it's difficult to learn how to use it, as that it's difficult to stop exploring other people's boards! You don't need to be a member to search for pins, boards, or people associated with particular keywords. You can even click on images to see the full-sized versions, and hover over them to find out where the user got them.

    With this briefest of overviews, you might think that the best way to raise interest in your website on Pinterest would be to set up a board and carefully optimize the title and other parts for your particular keywords. I wouldn't recommend that you do this as your first step. Todd Bailey, writing about Pinterest for Search Engine Guide, actually suggests a more passive approach – at least at first. Most users aren't trying to trumpet to the world how great they are; they're putting together some ideas in the form of pictures and thinking “isn't this cool?” or “couldn't these things be put together into something great?” To get noticed on Pinterest, you need to play to this mindset.

    So how do you do it? Pinterest users love pictures, so “Ensure your brand is producing high-quality, search-engine-optimized graphics,” Bailey recommends. Think of it as bait. If visitors to your site see gorgeous eye candy, they may want to take it back to one of their Pinterest boards. If you sell products with an important visual element – like clothes, electronic devices, or art – this is especially important. Remember, if a visitor “pins” one of your images onto one of their Pinterest boards, people browsing on Pinterest may see that picture – and can find their way to your website simply by hovering over the image.

    There are other ways you can use Pinterest to promote your business, but setting your own graphics in order is the first step. Take the time to explore the site in detail to get a feel for it, and consider taking a personal approach by building boards around your interests – and not just your business interests. As with any social site, the best way to promote your business interests is to show that you're a real person. Good luck!


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Website Marketing Articles
    More By terri

       

    WEBSITE MARKETING ARTICLES

    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates

     



    © 2003-2014 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap