Have We Really Seen The Death Of Article Marketing? - To see what...
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To see what website owners really think of many of the automated article distribution systems, read this: http://www.articledashboard.com/forum/viewtopic.php?id=4679
Any writer or article marketer, who does not pay attention or consider the needs or desires of webmasters or publishers in the process, is condemning their article marketing campaigns to failure.
When this new breed of article marketer began showing up at my article distribution service, I found myself in many strangely na´ve conversations.
People would enquire about the value of our service. Naturally, I would mention publication in ezines as a method of driving thousands of targeted visitors to their website. Then I would mention the value of links on third-party websites, which results in the double benefit of targeted traffic from the third-party website and link popularity for search engine rankings.
Frequently, people would tell me that they literally "do not care about placement of their articles in ezines." They continued to explain that they were only interested in placement on third-party websites for the purpose of influencing their search engine rankings.
Wow! Every time I heard someone make this claim, I would think to myself about the shortsightedness of this approach. In my experience, link popularity and search rankings were a long-term benefit, and the publication of an article in an ezine is what was generating the most immediate and largest amount of click-through traffic to my websites.
But, who am I? I am just some guy who had been using this marketing technique for five years at that time, and I was a person who had been providing distribution services to other writers for several years. Why would anyone want to hear my thoughts on the subject?
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