Have We Really Seen The Death Of Article Marketing? - How Article Marketing...
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How Article Marketing Came To Be Regarded As A Powerful Tool
For several years, article marketing remained a promotion technique utilized only by a few hundred people who fancied themselves as decent to good writers. These individuals were able to generate quite a buzz for their own websites. The buzz in turn created streams of traffic to their websites, and more importantly, sales.
Their articles were picked up regularly by ezines, which need good content to retain the attention of their readers. Publication of the articles in ezines resulted in thousands of website visitors in just a few days. My biggest ezine publication event resulted in 16,000 visitors in the first 96 hours after publication. I regularly see thousands of visitors in three-to-four days, due to publication in individual ezines.
Articles that I had written in 1999 still reside on websites where they were originally published those many years ago. And, I still see regular traffic from the placement of those articles. Yes, and I still retain link popularity and good search engine rankings, as the result of the placement of those articles on third-party websites.
Many writers were seeing the same results as I had seen, and they told others about their great success. People began to pay attention and take advantage of the technique for their own promotion.
A New Breed Of Article Marketers
In late 2004, the market changed when people decided that the only goal of article marketing was for the purpose of link building for link popularity purposes.
A few new distribution systems popped up only targeting placement of articles on third-party websites. With these new systems, the article writers had to put their own articles into the distribution services database, and they had to select a general category for the placement of their articles.
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