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WEBSITE MARKETING

Grow online with reciprocal linking:
By: Developer Shed
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    2003-08-09

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    Grow online with reciprocal linking

    By Jogena

    If you've been marketing online, for even a short amount of time, you are probably aware of the many benefits of reciprocal links.

    This simple process of trading your link with other sites can generate visitors and increase your search engine popularity ranking.

    Keep in mind that, if your trading partner's links pages are several layers deep in their directories, the search engines may never spider them. Ask if they have manually Submited them so your link gets picked up for the popularity ranking benefit.

    Reciprocal linking also makes a great "door-opener" for meeting potential joint venture partners online. By asking for a reciprocal link you have established your first contact with the site owner. This can make future correspondence more receptive since you have already shown an interest in their site.

    This doesn't mean that you can automatically add your trading partners to your ezine or opt-in mailing list without their approval. Instead, construct a personalized message to relevant trading partners outlining the benefits of setting up a partnership with you.

    Here's a few reciprocal linking help sites...

    http://www.reciprocallink.com/
    http://www.linkleads.com/
    http://www.applecountry.net/linktrader/index.htm
    http://linksmanager.com/
    http://www.zdnet.com/ferret/index.html
    http://www.2bpop.com/

    Be sure to keep your links theme specific. Search engines frown on sites loaded with too many unrelated links.

    Jogena

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    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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