Learn from success. That should be your mantra so you can use it on your failures to convert them to success stories too. Find out what made a particular email work, who it worked on, whether you're targeting was perfect and if so, could you do a repeat performance? Make sure you don't go down the road of unsolicited emails and the losing trail they leave behind. Make sure you use permission-based emails. Also make sure you look after the ones who matter - your long term subscribers. It's on them that your success rides. As for the ones who haven't responded, take the time to try, try, try again.
Written by Tom Sample.
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