Getting Into Your Customer`s Email Inboxes Through Marketing - Once this first...
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Once this first huge hurdle is crossed, you don't sit back and heave a sigh of relief. Unless your target customer reads your email, the whole exercise is pointless. Put your offer or promise up front in the first few lines. In this age of instant mail, time is of the essence. You waste his time making him grope through a maze of words till he comes upon what you really have to sell him and you've lost him. Make sure you have special offers just for newcomers. This usually elicits a response.
Try to cut the clutter and don't have images. For one thing, images do not show up on most preview windows. For another, they take longer to download and your reader could start getting impatient. They could also be blocked by the ISPs. Make your message clear, to the point and alive. Let him feel the excitement.
To stay in a person's mailbox, you need to constantly remind him of your presence. Make sure you have enough of interesting matter for him to remember you and take note of you. Don't go by the numbers. You may have mailed out thousands of emails. It's the ones who convert, the revenue that rolls in, the bottom line that finally count.
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