Getting Into Your Customer`s Email Inboxes Through Marketing
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Anyone can get onto the email marketing bandwagon. To be successful in it is another story.The answer probably lies in these three areas - how to get into your customer's mailbox, how to stay there and how to make him keep coming back to you for more. This, in a nutshell, is the crux of successful email marketing. Actually achieving it, however, is a long haul.
Getting into your customers' email boxes is getting tougher and tougher. Most individuals and companies have ISP blocking, junk mail filtering and blocking or blacklisting facilities. So unless you get in there and make a visible difference, you don't stand a chance as your email is quickly assigned to the Spam or Junk folder and from there into oblivion. One method to get in is to use a personal line in your subject line. 'Dear Mike' as a subject means the person will at least open your email. Yet another way would be a pre-campaign mail that monitors filtering and blocking. One can then correct the campaign if necessary and find ways to get into the mailbox.
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