Get out There and Market! - Think about the...
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Think about the things they are doing that day, the things they'll be seeing and the things they'll be buying. Think about the roads they'll travel on to get to where they're headed. Keep a note book handy and scribble in your ideas—you'll have plenty to write down.
Once you've gotten back in touch with the real world, make a decision to start a simple marketing campaign that very day. For example go home and print 300 well thought-out pamphlets and get somebody to distribute them to people who might be interested in your product.
If you sell ink jet refills, ask your distributor to target people in suits.
If you sell low-end cellphones, ask your distributor to target casually dressed adults and even teenagers.
Next: Try and make... >>
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