Get More Profit from the Traffic You Already Have - Performing Keyword Research To Increase Conversion Rates
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This type of keyword research is different from keyword research for search engine optimization. Keyword research for SEO demands keywords that get a certain search volume and indicate a level of interest in your products/services. Keyword research for site marketing purposes merely looks at questions and concerns customers have about your products and services, without any regard for search volume. With keyword research for SEO, you wouldn’t look at keywords with 2-3 queries per month. With marketing keyword research, those are some of the most valuable queries. Let us explain why.
Different users are from different parts of the country. They have different language habits affected by their local communities and they all have different search habits. Some use longer phrases to search for information and some prefer shorter ones.
Example 1: Brian in Ottawa wants to get a credit card and he wants to find out how credit card companies charge interest rates. He goes to Google and searches with: credit card interest rate charges.
Example 2: Mary from Arizona has the same question and goes to Google and searches: how do credit card companies charge interest rate.
Both users have the exact same questions in mind, but search differently. Mary’s key phrase is longer and will usually have lower search volume. Brian’s key phrase is shorter and will generally have more search volume. For our purpose, which is to find questions and concerns our potential customers have, Mary’s key phrase is more useful, because it is more detailed.
I hope you see where we are going with this. Longer phrases (the long tail) in many cases represent the exact questions that other users searched for using shorter keyword combinations. For the purposes of keyword marketing research, both are of equal value, so discard search volume numbers during your research.
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