Website Marketing

  Homes arrow Website Marketing arrow Page 3 - Get More Profit from the Traffic You Already ...
 Webmaster Tools
 
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML to PHP 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
 
Password Strength
 
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
WEBSITE MARKETING

Get More Profit from the Traffic You Already Have
By: Ivan Strouchliak
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 5 stars5 stars5 stars5 stars5 stars / 3
    2008-06-25

    Table of Contents:
  • Get More Profit from the Traffic You Already Have
  • Relevancy Starts With Proper Research
  • Performing Keyword Research To Increase Conversion Rates
  • How to Do Keyword Marketing Analysis
  • Keyword Research Tools

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     

    SEARCH DEV MECHANIC

    TOOLS YOU CAN USE

    advertisement

    Get More Profit from the Traffic You Already Have - Performing Keyword Research To Increase Conversion Rates


    (Page 3 of 5 )

    This type of keyword research is different from keyword research for search engine optimization. Keyword research for SEO demands keywords that get a certain search volume and indicate a level of interest in your products/services. Keyword research for site marketing purposes merely looks at questions and concerns customers have about your products and services, without any regard for search volume. With keyword research for SEO, you wouldn’t look at keywords with 2-3 queries per month. With marketing keyword research, those are some of the most valuable queries. Let us explain why.

    Different users are from different parts of the country. They have different language habits affected by their local communities and they all have different search habits. Some use longer phrases to search for information and some prefer shorter ones.

    Example 1: Brian in Ottawa wants to get a credit card and he wants to find out how credit card companies charge interest rates. He goes to Google and searches with: credit card interest rate charges.

    Example 2: Mary from Arizona has the same question and goes to Google and searches: how do credit card companies charge interest rate.

    Both users have the exact same questions in mind, but search differently. Mary’s key phrase is longer and will usually have lower search volume. Brian’s key phrase is shorter and will generally have more search volume. For our purpose, which is to find questions and concerns our potential customers have, Mary’s key phrase is more useful, because it is more detailed.

    I hope you see where we are going with this. Longer phrases (the long tail) in many cases represent the exact questions that other users searched for using shorter keyword combinations. For the purposes of keyword marketing research, both are of equal value, so discard search volume numbers during your research.

    More Website Marketing Articles
    More By Ivan Strouchliak

       

    WEBSITE MARKETING ARTICLES

    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates

     



    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap