Freelance Copywriting - Marketing Yourself and Your Website: Part 1 - And if you’re...
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And if you’re a relative newcomer, read round the subject, look at other copywriters’ websites and create the best website content you can that will reflect well on you as a professional freelance copywriter ready to take on the world.
There are endless articles on the Internet about website content. That’s for later. To begin with, you must look at the work you’ve done as a copywriter and then attempt to classify it. This is a personal matter that will be made public very soon – so make sure that what you say is credible.
Make sure you get a good designer – and establish some kind of visual concept at the outset that looks professional without getting in the way of your copywriting message.
Get your website seen…
Your website needs to be ‘visible’ to search engines like Google, Yahoo and MSN. That means your website content must have substance. The pages should be long enough to contain the keywords of your business in such quantity and density that the search engine ‘robots’ will salivate.
You’ve also got to look at the so-called ‘meta tags’ that will apply to each of the pages on your website. As well as keywords, you’ll need a title for every page and a pithy description, both of which should contain the keywords that are relevant to that page.
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