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Free Ways to Promote Your Site with Social Media, Blogs and Comments
By: Katie Gatto
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    Table of Contents:
  • Free Ways to Promote Your Site with Social Media, Blogs and Comments
  • Your Toolbox
  • Making Blog Comments
  • Blogs, Posting and Links

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    Free Ways to Promote Your Site with Social Media, Blogs and Comments - Making Blog Comments

    (Page 3 of 4 )

    While not everyone loves the idea of using blogs as a way of generating free links, since it can lead to the worst kind of comment spam, when done right it can lead not only to links to your site, but also to recognition of your brand. Here is a method for getting it done.

    1. Profile your ideal site by answering the following questions: what niche sites will be most directly related and relevant to possible future viewers of the site?  What size of site do I want to invest my time in? A larger site will need more comments to become part of the community, but those links can be more valuable.

    2. Now that you know what you are looking for, we can use a search engine to find sites if you can not name any off the top of your head. This will actually give you the bonus of working with higher ranking pages.

    3. Now examine the comments. Are the user names hyper links?  If so, are they links to other URLs or to the commenter's site?  If they are external, you are good to go.

    4. Make a list of your target sites and choose two or three to begin with. That way you can give them the needed attention. 

    How to keep comments from being spammy 

    This is really simple.  Just follow these tips.

    • Try to join a conversation already in progress and add a new perspective or a supporting fact.

    • Avoid mentioning your site in a least until you are well entrenched in a site.

    • Work towards a volume of posts, but not over a short span of time. On a very active site you should not be doing more than about three comments a day.  On slower sites, one may be more appropriate.

    • Don't be "me" centric. Yes, you want to express your thoughts, but you should also engage other users on the site. Post replies and answer questions if you can.

    • Don't post to old or inactive conversations just to get the links for your site.

    • Don't repeat yourself on the same thread.  A dialog is good, but always be sure to bring fresh material to the conversation.

    • Do not market under any circumstances. People don't usually believe any promotion announced via a blog comment anyway, so this will be a double waste of time.

    • Don't pretend to be your site's biggest fan. You may think that this sounds great, but you are not fooling anyone. Your network of fan-based evangelists (a la Apple) won't get off of the ground. At best, people will sniff out your falseness. At worst, people will develop negative feelings towards your brand.


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