Free Ways to Promote Your Site with Social Media, Blogs and Comments
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We have all seen someone who is trying to promote their product online in a community and is doing a very poor job. They end up becoming spam. Since this is not what you want your business to be known for, we will spend some time looking at how you can promote your site without ending up in the spam category. That way you can begin your web-based promotion efforts on the right foot and avoid having to do any of the messy PR clean up that comes along with running a spam-like campaign.
So, Why Promote At All?
You may wonder why, with the risk of looking like spam and damaging your brand, you should even bother trying to use these methods to promote your site. After all, you are taking a serious risk. Well, here are a few reasons:
Increasingly, social media sites and blogs are taking up a major share of the time that potential visitors spend online.
A greater number of users expect you to have a social media presence.
Some venues, like Twitter, will allow your end users to take your content with them on the go. That's a bonus in an increasingly mobile society.
Just bear in mind that you can control your campaign, which means that you will be able to limit any actions that may be perceived as spam-like.
Walking the Line Between Spam and Engagement
Many people make mistakes in their campaigns because they do not understand the difference between engaging a community and blasting out their target message over and over again. In order to help you, just remember this simple guideline: engagement is about creating a dialog. That means that you must listen and respond as much as you send at messages.
Also remember that not every message has to be about your business directly. Be sure to use some of these methods:
Ask a question of the community.
Provide an interesting link.
Link to or embed relevant video or audio content.
Provide useful information on a related topic, such as a care guide or upgrade notice.
That way you can give to the community instead of just taking and be an asset to your end users. Of course, before you can use those tools, you will need to become familiar with the tools of the trade.
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