Four Free Marketing Methods
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Every successful entrepreneur knows that the most important part of any business plan is the marketing strategy.Too many would-be business owners get so caught up in product development that they overlook the importance of how that product is going to get into the hands of consumers. The question investors ask budding business owners is what's your distribution? which is a way of asking how will you market this?
In the 21st century we have so many different means of communication available to us that it is overwhelming at times to try to choose which medium will best serve your business. People are hit by marketing messages 24/7 and tune out over 95% of what they see or hear. More money is wasted on bad marketing strategies than almost any other part of business, so for young start-ups, it's best to test with free marketing methods.
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