Website Marketing

  Homes arrow Website Marketing arrow Flat Tires, Slow Leaks, and Online Marketing
 Webmaster Tools
Base64 Encoding 
Browser Settings 
CSS Coder 
CSS Navigation Menu 
Datetime Converter 
DHTML Tooltip 
Dig Utility 
DNS Utility 
Dropdown Menu 
Fetch Content 
Fetch Header 
Floating Layer 
htaccess Generator 
HTML Encoder 
HTML Entities 
IP Convert 
Meta Tags 
Password Encryption
Password Strength
Pattern Extractor 
Ping Utility 
Pop-Up Window 
Regex Extractor 
Regex Match 
Scrollbar Color 
Source Viewer 
Syntax Highlighting 
URL Encoding 
Web Safe Colors 
Forums Sitemap 
Weekly Newsletter
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us 
Contact Us 
Site Map 
Privacy Policy 
  >>> SIGN UP!  
  Lost Password? 

Flat Tires, Slow Leaks, and Online Marketing
By: Developer Shed
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating:  stars stars stars stars stars / 0

    Table of Contents:

    Rate this Article: Poor Best 
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article




    Flat Tires, Slow Leaks, and Online Marketing
    by Richard Kraneis

    Does your online marketing campaign have a flat tire? Or is it more like a slow leak?

    Today my 16 year old son Fritz called on the cell phone from high school. Mom took the call. “Could Dad fix my flat tire during the day?” Of course I would fix it.

    And then it hit me. Knowing you have a flat tire is a lot better than not knowing. Unfortunately, when your online marketing campaign has a flat tire or a slow leak, it may take a while before you realize it or fix it.

    My e-book website has had a few flat tires and a few slow leaks. Bad e-book cover, slow website loads, advertising to people who would never buy, and other problems. But I think I’ve repaired the flats and the slow leaks. I hope.

    Here’s my first online flat tire. When I first published my e-book on the Internet in November of 2003, my e-book cover was running at a loss. As I remember, I was making a dollar for every 3 dollars I spent on advertising. What was the flat tire? Please take a look at my original e-book cover. It’s below. It was horrible.

    Actually, my website didn’t have a flat tire; it was more like a car wreck. But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire. (There’s a reason why I earned only passing grades in art classes). I went cheap on the e-book cover and built my own. I took a fishing photo of myself and put it on a book cover. Not only did I have a flat tire, I had slashed all my tires with a knife, to save pennies.

    Then I found Vaughan Davidson at and he did a professional e-book cover for me. Visit my new e-book cover shown below.

    I think I changed the e-book cover in mid-December 2003, turned off my Google advertising, and took a holiday break. It was nice being away from email for a change. When I checked my email on January 2, 2004, I had sold 3 e-books.

    Using Excel to measure my conversion rates, my conversion rate during late 2003 was about .003. I was selling 3 books for every 1000 visitors. That was selling at a loss. After my new e-book cover from and a week of web page changes, my e-book conversion rate rocketed to .009. A 300% increase. A profit.

    So keep a good lookout for the flat tires and slow leaks of online marketing. Using Excel to track your online marketing successes (or not so great successes) would be a great idea.

    Richard Kraneis is a computer training consultant, e-book author, and an aspiring online marketer. Online marketing on the Internet reminds him of his favorite hobby, fishing. His website can help you improve your Excel skills so you can measure your online marketing success. If you’d like to locate some of the best e-books in the world, visit his 2nd website, You can reach Richard at if you’d like to share your online marketing “flat tire” story with him.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

    More Website Marketing Articles
    More By Developer Shed



    - Social Media Marketing: Learn From These Fou...
    - PPC Marketing Campaign Tips
    - Try Something New to Promote Your Website
    - Match Your Message to Your Audience
    - Great Content: A Long-Term Strategy
    - Social Shares and Search Rank
    - Inbound Marketing: A Cooperative Effort
    - Help Pinterest Users Spread Your Business
    - Landing Page Tips
    - Is Social Media on Your Resolutions List?
    - Do Something Daily to Grow Your Business
    - Five Google Resources for Marketers
    - You`re Never Too Old for Social Media
    - The Benefits of Business Blogs
    - Why You Need a Facebook Fan Page

    Developer Shed Affiliates


    © 2003-2018 by Developer Shed. All rights reserved. DS Cluster - Follow our Sitemap