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WEBSITE MARKETING

Five Steps to Successful Viral Marketing
By: Developer Shed
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    2004-01-29

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    Five Steps to Successful Viral Marketing
    by Steve Shaw

    I'm sure we've all heard of 'viral marketing' - the first
    question is usually 'What is it?'

    In brief, you can apply the term 'viral marketing' to any
    strategy that encourages others to pass on your marketing
    message.

    This can result in exponential growth of traffic to your web
    site, and therefore, if appropriate, your level of sales as
    well.

    A viral marketing strategy should be an essential element of
    your web site's promotional strategy - in this article I'll
    tell you five different ways you can achieve this.

    1. 'Send to a friend' script

    We've all seen them, those buttons on web sites inviting us to
    'Send to a friend'.

    Here's some resources you can use:

    http://www.referralblast.com - claim you can add it to your
    site within 10 minutes, charge from $99 per year

    http://www.tell-a-friend-wizard.com/ - claims to track your
    most sent pages and your most active people; from about $6
    a month

    http://bignosebird.com/carchive/birdcast.shtml - popular
    free CGI script

    http://www.cgibiz.com/go.cgi?partner=popupmtr - CGI
    Tell-a-friend script for $39.95, free trial version is
    available.

    2. 'Freebies'

    Giving something away for free is one of the most powerful
    marketing methods available.

    Giving something away for free in the *right way* turns it into
    a VIRAL marketing method that is much more powerful.

    For example:

    - Giving away a free ebook will encourage people to sign up
    to your newsletter - great result.

    - If you include in the ebook links to your own web site and
    information about the products and services you want to promote,
    you'll increase your traffic and your sales - even better
    result.

    - If you encourage people to give away the free ebook
    themselves, you've suddenly turned it into a viral
    marketing program that will bring you exponentially
    increasing traffic and sales - excellent result.

    If you think you can't improve on this you're wrong! If you use
    software like the Viral Marketing Program at
    http://www.instantviralmarketing.com as a mechanism to give away
    your free ebook, you'll increase your traffic and sales
    exponentially before you even give the ebook away, and then
    you've got the traffic and sales you'll get from the ebook
    itself.

    3. Write articles

    Web site and ezine owners are constantly on the look out for
    articles, tutorials and other content they can use. Writing
    articles is one of the most powerful ways to spread your
    marketing message at targetted web-surfers. Just allow people to
    republish it for free, as long as they include a promotional
    byline at the end of the article.

    As well as posting the articles on your own site, and
    distributing them to your own mailing list, there are also
    various places online where 'publishers' and 'authors' meet,
    i.e. you provide the article, and other people publish it for
    you if they are interested:

    Idea Marketers


    http://www.ideamarketers.com/

    Making Profit


    http://www.makingprofit.com/mp/

    Web Source


    http://web-source.net/

    Directory Of Ezines


    http://www.hypertracker.com/go/WEBpro1/DOE/

    Marketing-Seek
    http://www.marketing-seek.com/

    There are many such sites, though these are particularly
    recommended due to the powerful results they can deliver.

    4. Affiliate schemes

    Most of the successful web sites use an affiliate scheme that
    encourages other web masters to partake in publicizing someone
    else's products or services in return for a commission on the
    sale price. I'm sure we're all familiar with these.

    I personally use ClickBank because they handle both the
    affiliate scheme and the payment facilities, and it's all
    incredibly easy to set up. For more information:
    http://zzz.clickbank.net/jmap/?m=popupmtr

    5. Word of mouth

    Many businesses grow through 'word of mouth' recommendations.
    Sure, the 'Send to a friend'-type scripts and affiliate
    schemes can help with this process, but often web sites are
    mentioned in other interactions between people.

    You can encourage this process by providing the highest
    quality customer service possible, and ensuring that any
    products you sell or recommend are of top quality.

    There are of course many other techniques you can try, but
    these are my top five favorites, so try them out and see
    the traffic to your web site explode. It's hard work, but
    when you see the results you'll consider it more than worth it.

    ----------------------------------------
    Steve Shaw uses the above techniques to drive traffic to
    PopUpMaster.com. Sign up for your Free PopUp Masters Course at
    http://popupmaster.com and find out how to boost your opt-in
    rates by 535%. You can republish this article - just retain
    this resource box.
    -----------------------------------------
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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