Ever Changing Fundamental Rules Of Marketing
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There are perhaps only a few fundamental rules of marketing.One of them is that marketing will always change. The phenomenon is by its nature and evolving, ever-changing one, as marketing is primarily a reaction to consumer activity. Marketing began in classic forms, but moves readily to new formats to attract the necessary attention of the consumer.
It stands to reason, then, that as the internet moves a lot of human activity onto a screen-based venue, marketing has shifted rapidly to focus on the web as the newest theatre for new sales. Marketing has hit the web hard and shows no signs of abandoning this lucrative front. In response to this, some recent trends involve the use of new software to target the audience via the screens of their personal computers.
Common forms of web marketing consist of things like ad banners and pop-ups that project themselves into the web user's vision; there are also the prevalent 'cookies' that lodge themselves in the user's hard drive to both propel the company's name into the drive and to collect information on customers based on web use. These have proven their effectiveness; however, software providers are still innovating.
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