Email Marketing Is Not Dead: Top 10 Reasons To Publish An Ezine - Stay in touch...
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4. Stay in touch with past, present and potential clients. You never know when, where or why a person will contact you for services, so you need to stay in touch, and make it easy for them to contact you. Some say people need to hear from you 5-7 times before they are ready to hire or buy.
5. Give people up-to-date information on programs, services and products you have created that can help them. How else will they know what you have to offer?
6. Create alliances and affiliations with other ezine publishers, programs and service providers that interest your readers. They will love you when you offer solutions from other sources that you don't provide yourself. You become a go-to resource for many of their needs. You can also earn passive income through affiliate programs.
7. Reinforce your branding. Your services may be great, but every business needs a look, a logo, colors, a name, a tag-line quote-things that sum up in one glance the essence or feel of who you are and what your business stands for. Your ezine is one more opportunity to put forth your brand.
8. Expand and grow your database: Ezines can be forwarded to a reader's friends and associates. Your list of subscribers can grow with people you might never come in contact with. You can reach a global audience instead of your local area.
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