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Effective Marketing with Twitter
By: Joe Eitel
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    Table of Contents:
  • Effective Marketing with Twitter
  • Give Your Business a Competitive Edge
  • Creative Marketing with Twitter
  • How Twitter Began

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    Effective Marketing with Twitter - How Twitter Began

    (Page 4 of 4 )

    You’re probably impressed with what Twitter has to offer. However, you probably want to know what it is, who created it, and how it was created. Twitter is an online social networking or real-time SMS (short messaging service) service. This tool enables you to send messages and read other tweets’ messages. The size of the text message can be up to 140 characters.

    Twitter’s roots go back to a research and development project within a podcasting company, known as Oreo. A privately-funded startup company, Twitter started in March 2006 and was founded by Evan Williams, Biz Stone, and Jack Dorsey. It is located in San Francisco, California. Not only do entrepreneurs or small business owners use this service, but entertainers and politicians use it as well.

    Twitter’s web application framework is built on Ruby on Rails. According to Twitter’s website, the engineers use Ruby on Rails because it enables them to work easily and fast. They have to modify and implement features several times a day.

    Since Ruby on Rails provides the framework, engineers don’t have to create anything from scratch. This saves time, especially when they want to add simple objects, like an image or form. The developers designed both the website and user interface with Photoshop and Omnigraffle.

    Twitter support various ways to receive feeds, including RSS, SMS, or other applications, such as Tweetie, TwitterMobile, Twitterrific, Twinkle, Twidget, and Facebook.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.


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