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WEBSITE MARKETING

Effective Marketing with Twitter
By: Joe Eitel
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    2009-09-30

    Table of Contents:
  • Effective Marketing with Twitter
  • Give Your Business a Competitive Edge
  • Creative Marketing with Twitter
  • How Twitter Began

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    Effective Marketing with Twitter - Give Your Business a Competitive Edge


    (Page 2 of 4 )

    One of the first techniques to try when you start using Twitter is interacting frequently with your friends and followers -- but you should not try to promote your business 24/7 or you'll sound “spammy.” Conversations that initially focus on your business can be counterproductive. People can get turned off.

    Instead, you want to start up friendly conversations. You want to make your friends and family feel welcome. If you don’t know how to start a conversation, then consider asking for advice. For example, ask the person you’re communicating with to give you feedback about your website. This will put the person in the driver seat. Without you selling your service or product, the person will not only look at the website, but learn what your business specializes in.

    You’ll want to ensure that you know when someone has mentioned your business. One way of finding out this information is by performing a Google query. For example, you can type, site: twitter.com “your name or business name.” Make sure to type this command without the quotes.

    When choosing your Twitter screen name, be sure to use keyword(s) relevant to your website/blog. For example, if your aim is to reach those in a specific location like Boston, then insert the name "Boston" as a keyword in your profile. In my case, my blog is a health blog, so I created the screen name “HealthyDose.”

    Creating your profile doesn’t just involve using popular keywords. You will also want to create a high-quality profile. In other words, create a background that fits your website or blog. Twitter has another tool you can use to perform this particular task. This tool is called Twitter Backs. If Twitter Backs doesn’t impress you, you can check out other, similar Twitter apps by doing a simple Google search.

    After you’ve registered your profile, make sure you take advantage of promoting your Twitter badge. One of the best techniques to use is to attach it your signature, such as the one you use in your outgoing email messages. This Twitter badge is flexible in that it will work in most forums. Of course, you’ll want to make sure that your Twitter badge is on your website or blog.

    Twitter also has another feature you can use to find prospective customers. You’ll want to take advantage of “Twits like me.” This tool enables you to contact Twitter members that have the same interests as you do. If you want to limit your search locally, you can find local tweets just by going to http://www.twitterlocal.net.

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