Effective Marketing with Twitter
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You may have heard of Twitter, a microblogging service. You may even have heard that it can be used to increase traffic to your web site. But just how can this strange social networking site, where users post short bits about some of the most mundane things, help you improve your bottom line? Keep reading.
What is Twitter? 
Are you trying find ways of using the Internet to promote your website or blog? You have your website online, but you’re not getting many visitors. You’ve heard and bought into the sales pitch from a representative of an SEO (search engine optimization) firm on how it can increase traffic to your website. The firm guarantees you’ll see this increase based on the keywords it’ll use in search engines. When users type in the keywords, your website will be listed on the search engine’s first page. Then, supposedly, the users will want to click on the link to your website. You’ve spent a lot of money on the SEO firm’s service, but it hasn’t helped your business.
You have your profiles on LinkedIn.com, MySpace.com, and Facebook.com, but it still doesn’t feel like you’re getting anywhere. Well, just before you give up on all of these social networking tools, you should try Twitter (See my twitter account for my health blog). Twitter is an online service that allows you to stay in touch with not only your friends and family, but your colleagues. It focuses on the main question, “what are you doing?”
With Twitter, you can meet new people, particularly business professionals. For example, if you have a service or product that is geared to small or medium-sized businesses, Twitter enables you to find contacts who work in these businesses.
Before you learn about the features that can help you promote your website or blog, it’s important to understand some of Twitter’s terms. Perhaps the term you will hear most frequently as you use Twitter is "tweet." Tweet refers to a user who posts an updated message to your Twitter page. Another term is "following." Following refers to the users you have decided to follow. Another term is "followers." Followers are users who have decided to follow you. Finally, the term "retweet" means you respond to a message on your page that was sent from another member.
Of course, you don’t want to become bogged down like you do with other online tools. That’s why you will need to understand how to use Twitter. This article will cut to the chase and show you how to make the most of Twitter’s features. There is an art to making Twitter work for your business. Read on to learn on how to use this application. You’ll definitely want to read these tips and apply them.
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