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WEBSITE MARKETING

Effective Ezine Advertising Part One
By: Developer Shed
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    2004-02-21

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    Effective Ezine Advertising Part 1
    by Terri Seymour


    2003 Terri Seymour


    Marketing an online business can be a daunting task,
    but is not hard when you take it day by day and step
    by step. Advertising your business, product, affiliate
    program, etc. in quality ezines can be well worth the
    money spent. When choosing your ezine, writing your
    ads and making your contacts, there are some things you
    should consider.


    * Finding Ezines

    Finding quality ezines to advertise in can be one of
    the harder steps of ezine advertising. There are
    hundreds of ezine directories which list good ezines
    of all kinds. Whether you need a gardening ezine or a
    business ezine, directories are a good place to start.
    You want to target the ezine to match your product or
    service. If you are selling vitamins, you want to find
    health and fitness related ezines.

    Try these directories to get started:
    http://www.myfavoriteezines.com
    http://www.ezinedepot.net/
    http://www.cumuli.com/ezine/
    http://www.freezineweb.com
    http://www.directoryofezines.com


    * Subscribe to the Ezine

    After you find the ezines you want, subscribe to them
    to get an idea of the consistency, reliability and
    quality of the ezines. Make sure the ezine is mailed
    out when it is supposed to be and that it contains
    quality content. You do not want to advertise in a big
    list of ads. This will lower the value of your ad by
    quite a bit. Does the ezine contain feedback from
    the other subscribers and if so, what do the subscribers
    say. These are all ways to indicate whether the ezine
    publisher is trusted by the subs and whether or not you
    can trust and believe in the publisher. This is VERY
    important!


    * Contact the Publisher

    Once you have established that the ezine is reliable
    and contains quality content with limited ads, write to
    the publisher of the ezine to get to know him/her more.
    See if they make themselves available to their subs
    if need be. Take note of how willing they are to
    answer your questions and if they reply personally or
    with a form letter. If the publisher is not available
    to his/her subscribers, chances are the trust/respect
    relationship is not there.


    * Swap Ads for a Test Run

    If you are also an ezine publisher, ask the potential
    ezine publisher for an ad swap. This will give you a
    chance to see how the subscribers respond to an ad.
    It can also get you more subscribers.

    You can also run some test ads to find the most
    cost effective ezines, but this could be costly.
    Here is an example of a test by a fellow publisher:

    The same solo ad was placed in the following ezines:

    1. GuruMailer - 27$ (2 solo's a month)
    http://www.anownsite.com/cgi-bin/tracker.cgi?lgm
    a limited subscription based list
    2. TFI News - 12.400 - 37$
    http://tfinews.com/advert.html
    (special offer of 21$ at the time of submission)
    3. Village Of Tidbits - 9.000+ - 20$
    http://villageoftidbits.com/BusinessReviewSolos.htm
    4. My Own Ezine (MOE) - 2.000 - 15$
    http://www.myownezine.com/advertising.shtml
    5. PLNews - 17.800 - 30$
    http://www.promotelinks.com/advertise.html
    6. Peej's Business Ezine - 10.600 - 20$
    http://www.angelfire.com/zine2/peej/index.html


    The goal of the ad was to have the reader click the
    link to visit a page where he/she could subscribe in
    order to get further information about The Ultimate
    Viral Marketing Strategy.

    This page, although named differently for tracking
    purposes, was exactly the same for every ad.

    Using AdTracker, I was able to count the number of
    clicks in the ad AND the number of clicks on the page.

    Here are the results:
    Ezine #ad clicks #page clicks
    1. GuruMailer 22 5
    2. TFI News 36 9
    3. Village Of Tidbits 12 5
    4. My Own Ezine (MOE) 46 21
    5. PLNews 38 8
    6. Peej's Business Ezine 6 3

    As you can see, the smallest ezine was the most
    responsive!

    This test was done by Case Stevens of
    http://www.anownsite.com/ Thank you Case. ;-)
    You can read Case's entire article here:
    http://www.anownsite.com/newsletter/030706.html

    In Part 2, I will try to help you learn how to write
    and track your ads. An effective ad is very
    important to your advertising campaign because
    even in the best of ezines a badly written ad could
    be your downfall.


    ******************
    Terri Seymour owns and operates MyOwnEzine.com
    Learn to publish and promote your own ezine.
    mailto:subscribe@myownezine.com
    Complete list of her articles for reprint please email:
    mailto:myownezine-index@getresponse.com
    Earn 50% with the MOE Affiliate Program
    http://www.myownezine.com/moesalespage.shtml

    *******************

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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