Effective Ezine Advertising Part 1
by Terri Seymour
© 2003 Terri Seymour
Marketing an online business can be a daunting task,
but is not hard when you take it day by day and step
by step. Advertising your business, product, affiliate
program, etc. in quality ezines can be well worth the
money spent. When choosing your ezine, writing your
ads and making your contacts, there are some things you
* Finding Ezines
Finding quality ezines to advertise in can be one of
the harder steps of ezine advertising. There are
hundreds of ezine directories which list good ezines
of all kinds. Whether you need a gardening ezine or a
business ezine, directories are a good place to start.
You want to target the ezine to match your product or
service. If you are selling vitamins, you want to find
health and fitness related ezines.
Try these directories to get started: http://www.myfavoriteezines.com http://www.ezinedepot.net/ http://www.cumuli.com/ezine/ http://www.freezineweb.com http://www.directoryofezines.com
* Subscribe to the Ezine
After you find the ezines you want, subscribe to them
to get an idea of the consistency, reliability and
quality of the ezines. Make sure the ezine is mailed
out when it is supposed to be and that it contains
quality content. You do not want to advertise in a big
list of ads. This will lower the value of your ad by
quite a bit. Does the ezine contain feedback from
the other subscribers and if so, what do the subscribers
say. These are all ways to indicate whether the ezine
publisher is trusted by the subs and whether or not you
can trust and believe in the publisher. This is VERY
* Contact the Publisher
Once you have established that the ezine is reliable
and contains quality content with limited ads, write to
the publisher of the ezine to get to know him/her more.
See if they make themselves available to their subs
if need be. Take note of how willing they are to
answer your questions and if they reply personally or
with a form letter. If the publisher is not available
to his/her subscribers, chances are the trust/respect
relationship is not there.
* Swap Ads for a Test Run
If you are also an ezine publisher, ask the potential
ezine publisher for an ad swap. This will give you a
chance to see how the subscribers respond to an ad.
It can also get you more subscribers.
You can also run some test ads to find the most
cost effective ezines, but this could be costly.
Here is an example of a test by a fellow publisher:
The same solo ad was placed in the following ezines:
1. GuruMailer - 27$ (2 solo's a month) http://www.anownsite.com/cgi-bin/tracker.cgi?lgm
a limited subscription based list
2. TFI News - 12.400 - 37$ http://tfinews.com/advert.html
(special offer of 21$ at the time of submission)
3. Village Of Tidbits - 9.000+ - 20$ http://villageoftidbits.com/BusinessReviewSolos.htm
4. My Own Ezine (MOE) - 2.000 - 15$ http://www.myownezine.com/advertising.shtml
5. PLNews - 17.800 - 30$ http://www.promotelinks.com/advertise.html
6. Peej's Business Ezine - 10.600 - 20$ http://www.angelfire.com/zine2/peej/index.html
The goal of the ad was to have the reader click the
link to visit a page where he/she could subscribe in
order to get further information about The Ultimate
Viral Marketing Strategy.
This page, although named differently for tracking
purposes, was exactly the same for every ad.
Using AdTracker, I was able to count the number of
clicks in the ad AND the number of clicks on the page.
Here are the results:
Ezine #ad clicks #page clicks
1. GuruMailer 22 5
2. TFI News 36 9
3. Village Of Tidbits 12 5
4. My Own Ezine (MOE) 46 21
5. PLNews 38 8
6. Peej's Business Ezine 6 3
As you can see, the smallest ezine was the most
This test was done by Case Stevens of http://www.anownsite.com/
Thank you Case. ;-)
You can read Case's entire article here: http://www.anownsite.com/newsletter/030706.html
In Part 2, I will try to help you learn how to write
and track your ads. An effective ad is very
important to your advertising campaign because
even in the best of ezines a badly written ad could
be your downfall.
Terri Seymour owns and operates MyOwnEzine.com
Learn to publish and promote your own ezine. mailto:email@example.com
Complete list of her articles for reprint please email: mailto:firstname.lastname@example.org
Earn 50% with the MOE Affiliate Program http://www.myownezine.com/moesalespage.shtml
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