Ecommerce Marketing Plan - Technical release of...
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- Technical release of the site. Once technical aspects of the project finished, the customer should be provided with free consultation along with further site marketing and promotion services, techniques, and practical advice.
- Ongoing site maintenance. This is the stage when the job of creating the customer's site is finished. But the company guarantees keeping all its sites current in terms of graphics, technology, navigation and usability. After release of the site, the company continues working with the customer as to establishing a schedule for the website regular review and maintenance to meet clients' requests, accommodate users' feedbacks, incorporating new system updates and new technologies.
It is a fact that the idea of the Internet-commerce of this type is not brand-new, and for a new company to enter the market and receive profit out of its business, it is necessary to invent some novel elements in the service offered. The innovative elements that this project contains compared to large variety of competitors functioning on IT e-commerce market are based on combination of cost leadership and differentiation generic strategies (according to M. Porter, ). Therefore, the project is launched in B2C format, though there can be differentiation of customers and hence differentiation of the level and variety of services offered to each individual customer, and the project is for-profit, small business case. This new business is intended to compete with both large business providers of site development services and small business representatives dealing with this issue.
Another unique feature of the project is wide variety of services included in one business offer.
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