Ecommerce Marketing Plan
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Concept of Service: The current work deals with marketing offer of e-commerce service.It highlights the essential steps of marketing of a brand-new firm offering services of website construction, design, programming, development, and promotion. The service should be provided exclusively online via the site of the company. Online business operations include ordering, agreement on requirements, elaboration of design, and providing constant customer support.
The service implementation process should include the following stages:
- Defining goals of the site. This may include either physical meeting or discussion of the product in question via Internet.
- Developing the website structure. This stage is aimed at flashing out technical aspects of the site. It should include definition of necessary technology, type and specifications of site navigation.
- Website design and built. Developing layout and graphics of the site. This may include elaborating the company's genuine creative approach in developing the graphic looks of the order, or complying with the requirements presented by the customer as to general look of the project.
- Website programming and built. This stage depends on details of each specific project and definite requirements posed as to the quality and level of the site. Also, this process varies according to the kind of customer and destination of the site contemplated. All features of the site are subject to examination and test by both company's specialist and customer.
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