Donald Trump`s Marketing Secrets Revealed! - The candidates chosen...
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The candidates chosen for 'The Apprentice' are uniformly
attractive, articulate, and the kind of people that most other
people enjoy looking at.
The producers of the show -- including Mark Burnett who produces
that other mega-hit 'Survivor' -- know that sex sells on
Sex sells in marketing, too.
During the second season of 'The Apprentice' when 'The Donald'
pitted the men against the women, tasks were routinely won thanks
to sex appeal... women's AND men's.
(You may recall that the men's team used one of their attractive
members to flirt with and win over a table of gay diners during a
But if you weren't watching closely, you might have missed the
episode where sex didn't sell -- big time... and THAT is the
point of this mini-lesson.
In one of the last episodes of the second season, candidates were
challenged to sell candy.
On one team, two blonde women donned matching red leotards and
flashed -- their smiles only -- at male prospects.
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