Donald Trump`s Marketing Secrets Revealed! - After a while...
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After a while, they just tune out. Or, if they don't tune-out,
consumers are often so distracted that they don't really hear or
see a marketing message.
It's more effective to send three mailers to 1,000 prospects than
one mailer to 3,000though the cost is the same. Another approach
is a 'timed' or 'sequenced' campaign.
In this kind of campaign, message #1 is a teaser. #2 is the
'guts' and a gift offer. #3 gives ordering instructions. The
sequenced approach allows you to generate both expectations and
Prospects look forward to hearing from you.
It doesn't take a rocket scientist to figure out that you need to
keep hammering away at the eyes and ears of potential prospects.
But the main reason for this many not be as obvious as you
By repeating your marketing message over and over, you 'imbed'
that message in the consumer's mind. Then, when the consumer
needs what you have to offer, they'll think of you first... even
if aren't actively marketing to them in the moment.
The goal is to make yourself the automatic go-to solution for a
problem whenever that problem occurs. The consumer's sub-
conscious will do the driving.
'''Apprentice Marketing Lesson #2 - Sex Sells, But Too Much Sex
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