Donald Trump`s Marketing Secrets Revealed!
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It's official!: Now in it's third season, Donald Trump's killer television series
'The Apprentice' is officially a 'franchise.'
With new seasons in the making, a clothing line that carries 'The
Apprentice' brand, DVD's in production, and mega-fortunes to be
made, it's no surprise that the king of real estate... a man who
knows a good thing when he sees it... is involved.
I like Donald Trump a lot.
Mostly because I learn something new from him every time I watch
him in action.
One of the barbs critics aim at Donald Trump is that he's a
shameless egomaniac who can't get enough of the spotlight.
Well, they may call it egomania, but from my perspective... it's
a brilliant business strategy.
I'll admit it: I'm a marketer.
My job is to make people sit up and take notice of my clients
(and their products or services), and to deliver a 'brand'
message at every opportunity.
That's exactly what 'The Donald' does.
If that makes me him an egocentric, self-congratulatory target
for media pundits, who cares? Because it also makes him a
'household name'... in households from Bangor, Maine to Bangkok
Brand recognition is the foundation of every marketing strategy.
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