Does Your Marketing Pass the 5 Second Test? - People buy what...
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People buy what you or your product will do for them."What's in it for me."Our customers are totally self interested.The mistake so many businesses make is to "Find a product they like and try to sell it."
Instead I recommend that you "Find a problem or need people have, and fix it."
If you know what people want, you donít have to sell Ė they will be queuing up to buy, provided you deliver a competitive offering. Research and study your market, ask your customers why they bought from you, read the same magazines and web sites they read. Get to know what your market wants and then provide it.
"You can have anything you want in life just as long as you help enough other people get what they want in life." Zig Zigler.
Copyright 2006 Richelle (Rikki) Arundel, UK
About The Author
Founder and First President of the Professional Speakers Association, Rikki Arundel is an International Keynote Speaker, Trainer and Writer and an expert in sales and marketing communications with an impressive track record particularly in seminar selling.
Get your free copy of How to Get Customers Queuing up to Buy at http://www.SpeakingandMarketingTips.com
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