Does Your Marketing Pass the 5 Second Test? - So what is...
(Page 2 of 3 )
So what is it that gets our attention?
Sometimes the headline or a picture resonates with a problem we are trying to solve.Like many women there are always a few gaps in my wardrobe that I know need filling, so when I see something that looks as if it may answer a need, I stop to have a look – even if I am in a rush.
In my local city centre there are lots of cafe’s, restaurants and shops that sell food and snacks. If I am not hungry those places get next to no attention.When I am hungry they become the focus of my attention.
When my priorities change, what gets my attention changes.
I know this seems obvious – but it’s the secret to getting attention and the secret to successful marketing.
Get to know your market
If you understand a market well, you have a much better idea of what is a priority at any point in time. However it is essential that you learn to put yourself in the shoes of your customers. The products you sell are irrelevant. No matter how much you believe you are the best – your customers will only believe that after personal experience. So avoid over promoting and "selling" yourself or your product.
More Website Marketing Articles
More By Jase Dow