Does Your Marketing Pass the 5 Second Test?
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Do receive Junk Mail? About 60% of all the mail I receive is junk.Now how long does it take you to pick up an item of mail, open it, decide that it’s of no interest and bin it?The usual response I get to that question at seminars is “We don’t even open most of it”.
How long do you spend deciding whether an advertisement or article is of interest?When you walk past a trade show booth how long does it take to decide if it’s of interest?How long do you look at each result when you use a search engine?How long to decide if an email is junk and delete it?
The answer is "Less than 5 seconds" - often less than 2 seconds.
That is how long we have to Get Attention from a prospective buyer. And there is no reprieve – once our message is rejected or ignored, there is almost no chance that someone will return to it.
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