Cross Promoting With Recommendations
by Shelley Lowery
Cross promoting is a powerful technique used by many
Internet marketers to increase the exposure of their products,
services or publications. You simply decide what type of
promotional exchange you would be interested in and contact
fellow marketers to discuss an exchange.
The most effective technique used in cross promotions is
recommendations. By providing each other with a personal
recommendation you can increase your response rates
tremendously.
Here are some popular cross promoting techniques you can
use to boost your business:
Link Exchanges
Exchange links with web sites similar to yours, but not in
competition. Many Search Engines are now utilizing a new
system that tracks and ranks sites according to the number
of links pointing to a particular web site. By exchanging links
with similar web sites, you will not only increase your Search
Engine ranking, but you will also increase your web site traffic.
Ezine Ad Swaps
Exchange subscription ads with other ezine publishers.
Ezine advertising is one of the best forms of advertising on
the Internet. By swapping ads with fellow ezine publishers,
you can run your ad in other publications free of charge.
Subscription Exchanges
Exchange subscription information with fellow ezine
publishers. Provide recommendations within your ezine's
welcome message, thank you page and even on your
multiple subscription ezine form.
Ezine Column Swaps
Partner with a similar publication and provide content for
each other. This may be a weekly tips column, question
and answer column or whatever you'd like.
Byline Exchanges
Write articles and allow them to be freely published.
Exchange byline information with fellow writers and provide
recommendations.
With each article you write you are entitled to include
your author bylines. Bylines are nothing more than an
advertisement for you, your web site, products or services.
Instead of including your standard bylines, use half of the
space for yourself and the other half to promote the writer
you've partnered with.
Signature Exchanges
A signature or SIG file is a few lines of information about your
business at the bottom of any form of Internet communication.
Exchange SIG file information with other marketers and
provide recommendations.
Ebook Exchanges
Partner with fellow Internet marketers and create free ebooks
to freely distribute. The ebook should mutually benefit and
promote both of you while providing valuable information for
your visitors.
Private Web Rings
Set up a private web ring and partner with web sites that are
similar to yours, but not in competition. Provide
recommendations for each site within your ring.
Ride Alongs
A ride along is any extra information (advertisements) sent
along with a direct mailing. You can use this same technique
with any ezine solo mailings you may run by including an
exchange recommendation within your mailing. In addition,
you can include recommendations within your thank you
letters you send out when you deliver your products.
Upsells
An upsell is used when your customer is in the process of
ordering your product. Another product is introduced for a
small additional cost just as you're closing the sale. This
technique is used with many infomercials when the
customer calls in their order. The operator will introduce
an additional product for a minimal extra charge. You
can use this same technique on your order page. Trade
product recommendations with fellow marketers.
Free Bonus
Free bonuses are used as an incentive to increase sales.
Provide and exchange bonuses with other marketers. This
technique will not only increase your sales, but will also
promote your products and services.
Forum and List Moderation
Trade forum or list moderation duties. Partner with similar
web sites or lists and share in the moderation duties. Place
short BIOS with links at the top of the forum or within each
list post.
A quality recommendation will pull a much higher response
rate than just a link or banner. Cross promote with individuals
you truly respect and believe in, as your professional
reputation is on the line.
Cross promotions provide Internet marketers with a powerful
way to reach new potential customers. There is power in
number, so get out there and start cross promoting!
Copyright © 2000 All rights reserved
About the Author:
Shelley Lowery is the Webmistress of Web-Source.net.
Your Guide to Professional Web Site Design & Development.
Subscribe to Syndicator Etips for fresh, original articles to
assist you in Web Design, Internet Marketing & Ecommerce
mailto:etips-subscribe@web-source.net?subject=subscribe
http://www.web-source.net
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Website Marketing Articles
More By Developer Shed  developerWorks - FREE Tools!
|
Hold your calendar on January 30, 2008 for this free webcast on the new i5/OS. Rational's Enterprise Modernization products will be discussed at this webcast as they help to drive the application development environment for this new System i OS. <br />And learn how i5/OS will take you to the next step of efficient, resilient business processing. You will hear about the new i5/OS capabilities as it will be the most significant i5/OS release in years. If you cannot join the webcast on 1/30/08 you can still use this link to listen to the replay.<br />
FREE! Go There Now!
| | | |
Join this webcast, to learn how the Rational Process Library can help with compliance issues, drive process improvement, and assist in service-oriented architecture (SOA) or Agile development. We will take a peek into the Rational Process Library with content around software and systems engineering (including RUP), operations and systems management, program and portfolio management, and asset and SOA governance.
FREE! Go There Now!
| | | |
David Barnes, Lead Evangelist for IBM Emerging Internet Technologies will discuss aspects of Web 2.0 that bring value to corporations, academia, and government. He'll also discuss IBM's vision around Web 2.0, including the importance of remixability and consumability. The discussion will culminate with examples of various IBM Software Group solutions you can use to get ahead of the Web 2.0 adoption curve.
FREE! Go There Now!
| | | |
Visit IBM developerWorks to download a free trial version of WebSphere Business Modeler Advanced V6.1.1, IBM’s premier business process modeling and analysis tool for business users that offers process modeling, simulation, and analysis capabilities. IBM WebSphere Business Modeler helps you visualize, understand, and document business processes for continuous improvement.
FREE! Go There Now!
| | | |
Join this webcast to see how IBM Data Studio Developer and pureQuery can take the pain out of Java data access. uApplications developed using both Java and SQL have become a common requirement. Database connectivity using Java Database Connectivity (JDBC) to create an application is a multi-step tedious process, and tooling that covers both SQL and Java has been unavailable, until now. IBM Data Studio introduces the pureQuery platform: a high-performance, Java data access platform focused on simplifying the tasks of developing, managing, and optimizing database applications and services.
FREE! Go There Now!
| | | |
Ken Krugler, co-founder of code search company Krugle, and Laura Merling, vice president of Marketing and Business Development for Krugle, join to talk about the ins and outs of code search and what it means as a new feature for developerWorks users.
FREE! Go There Now!
| | | |
This Fall, IBM Rational talks to you directly through a special teleconference series giving you access to the best minds in IBM Rational - product experts and market thought leaders who will answer your questions during these pre-scheduled telephone conference calls. Register today!
FREE! Go There Now!
| | | |
Rational Build Forge Express Edition is an automation framework that packages the latest enterprise-grade technologies into a reliable, flexible and robust configuration designed and priced specifically for small to midsize businesses. The new Rational Build Forge Express eKit provides you with valuable resources – including a case study, podcast, demo, and articles – to help you increase staff productivity, compress development cycles and deliver better software, fast.
FREE! Go There Now!
| | | |
Visit IBM developerWorks to try the IBM SOA Sandbox for process. The SOA Sandbox for process focuses on providing a trial environment with the necessary tooling and components required to gain a better understanding of business processes and how to best improve existing business processes to derive value quickly.
FREE! Go There Now!
| | | |
Explore how Rational and WebSphere software enable enterprise documentation in SOA environments. Specifically, a new integration between IBM WebSphere® Business Modeler and IBM Rational® Method Composer software can help technical writers more easily keep enterprise operations manuals in sync with changes that are made to business processes, resulting in more accurate and timely documentation that benefits the entire enterprise.
FREE! Go There Now!
| | | |
All FREE IBM® developerWorks Tools!
| |
