Cross Promoting With Recommendations
by Shelley Lowery
Cross promoting is a powerful technique used by many
Internet marketers to increase the exposure of their products,
services or publications. You simply decide what type of
promotional exchange you would be interested in and contact
fellow marketers to discuss an exchange.
The most effective technique used in cross promotions is
recommendations. By providing each other with a personal
recommendation you can increase your response rates
tremendously.
Here are some popular cross promoting techniques you can
use to boost your business:
Link Exchanges
Exchange links with web sites similar to yours, but not in
competition. Many Search Engines are now utilizing a new
system that tracks and ranks sites according to the number
of links pointing to a particular web site. By exchanging links
with similar web sites, you will not only increase your Search
Engine ranking, but you will also increase your web site traffic.
Ezine Ad Swaps
Exchange subscription ads with other ezine publishers.
Ezine advertising is one of the best forms of advertising on
the Internet. By swapping ads with fellow ezine publishers,
you can run your ad in other publications free of charge.
Subscription Exchanges
Exchange subscription information with fellow ezine
publishers. Provide recommendations within your ezine's
welcome message, thank you page and even on your
multiple subscription ezine form.
Ezine Column Swaps
Partner with a similar publication and provide content for
each other. This may be a weekly tips column, question
and answer column or whatever you'd like.
Byline Exchanges
Write articles and allow them to be freely published.
Exchange byline information with fellow writers and provide
recommendations.
With each article you write you are entitled to include
your author bylines. Bylines are nothing more than an
advertisement for you, your web site, products or services.
Instead of including your standard bylines, use half of the
space for yourself and the other half to promote the writer
you've partnered with.
Signature Exchanges
A signature or SIG file is a few lines of information about your
business at the bottom of any form of Internet communication.
Exchange SIG file information with other marketers and
provide recommendations.
Ebook Exchanges
Partner with fellow Internet marketers and create free ebooks
to freely distribute. The ebook should mutually benefit and
promote both of you while providing valuable information for
your visitors.
Private Web Rings
Set up a private web ring and partner with web sites that are
similar to yours, but not in competition. Provide
recommendations for each site within your ring.
Ride Alongs
A ride along is any extra information (advertisements) sent
along with a direct mailing. You can use this same technique
with any ezine solo mailings you may run by including an
exchange recommendation within your mailing. In addition,
you can include recommendations within your thank you
letters you send out when you deliver your products.
Upsells
An upsell is used when your customer is in the process of
ordering your product. Another product is introduced for a
small additional cost just as you're closing the sale. This
technique is used with many infomercials when the
customer calls in their order. The operator will introduce
an additional product for a minimal extra charge. You
can use this same technique on your order page. Trade
product recommendations with fellow marketers.
Free Bonus
Free bonuses are used as an incentive to increase sales.
Provide and exchange bonuses with other marketers. This
technique will not only increase your sales, but will also
promote your products and services.
Forum and List Moderation
Trade forum or list moderation duties. Partner with similar
web sites or lists and share in the moderation duties. Place
short BIOS with links at the top of the forum or within each
list post.
A quality recommendation will pull a much higher response
rate than just a link or banner. Cross promote with individuals
you truly respect and believe in, as your professional
reputation is on the line.
Cross promotions provide Internet marketers with a powerful
way to reach new potential customers. There is power in
number, so get out there and start cross promoting!
Copyright © 2000 All rights reserved
About the Author:
Shelley Lowery is the Webmistress of Web-Source.net.
Your Guide to Professional Web Site Design & Development.
Subscribe to Syndicator Etips for fresh, original articles to
assist you in Web Design, Internet Marketing & Ecommerce
mailto:etips-subscribe@web-source.net?subject=subscribe
http://www.web-source.net
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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