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Cross Promoting With Recommendations
By: Developer Shed
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    Cross Promoting With Recommendations
    by Shelley Lowery

    Cross promoting is a powerful technique used by many
    Internet marketers to increase the exposure of their products,
    services or publications. You simply decide what type of
    promotional exchange you would be interested in and contact
    fellow marketers to discuss an exchange.

    The most effective technique used in cross promotions is
    recommendations. By providing each other with a personal
    recommendation you can increase your response rates

    Here are some popular cross promoting techniques you can
    use to boost your business:

    Link Exchanges

    Exchange links with web sites similar to yours, but not in
    competition. Many Search Engines are now utilizing a new
    system that tracks and ranks sites according to the number
    of links pointing to a particular web site. By exchanging links
    with similar web sites, you will not only increase your Search
    Engine ranking, but you will also increase your web site traffic.

    Ezine Ad Swaps

    Exchange subscription ads with other ezine publishers.
    Ezine advertising is one of the best forms of advertising on
    the Internet. By swapping ads with fellow ezine publishers,
    you can run your ad in other publications free of charge.

    Subscription Exchanges

    Exchange subscription information with fellow ezine
    publishers. Provide recommendations within your ezine's
    welcome message, thank you page and even on your
    multiple subscription ezine form.

    Ezine Column Swaps

    Partner with a similar publication and provide content for
    each other. This may be a weekly tips column, question
    and answer column or whatever you'd like.

    Byline Exchanges

    Write articles and allow them to be freely published.
    Exchange byline information with fellow writers and provide

    With each article you write you are entitled to include
    your author bylines. Bylines are nothing more than an
    advertisement for you, your web site, products or services.

    Instead of including your standard bylines, use half of the
    space for yourself and the other half to promote the writer
    you've partnered with.

    Signature Exchanges

    A signature or SIG file is a few lines of information about your
    business at the bottom of any form of Internet communication.
    Exchange SIG file information with other marketers and
    provide recommendations.

    Ebook Exchanges

    Partner with fellow Internet marketers and create free ebooks
    to freely distribute. The ebook should mutually benefit and
    promote both of you while providing valuable information for
    your visitors.

    Private Web Rings

    Set up a private web ring and partner with web sites that are
    similar to yours, but not in competition. Provide
    recommendations for each site within your ring.

    Ride Alongs

    A ride along is any extra information (advertisements) sent
    along with a direct mailing. You can use this same technique
    with any ezine solo mailings you may run by including an
    exchange recommendation within your mailing. In addition,
    you can include recommendations within your thank you
    letters you send out when you deliver your products.


    An upsell is used when your customer is in the process of
    ordering your product. Another product is introduced for a
    small additional cost just as you're closing the sale. This
    technique is used with many infomercials when the
    customer calls in their order. The operator will introduce
    an additional product for a minimal extra charge. You
    can use this same technique on your order page. Trade
    product recommendations with fellow marketers.

    Free Bonus

    Free bonuses are used as an incentive to increase sales.
    Provide and exchange bonuses with other marketers. This
    technique will not only increase your sales, but will also
    promote your products and services.

    Forum and List Moderation

    Trade forum or list moderation duties. Partner with similar
    web sites or lists and share in the moderation duties. Place
    short BIOS with links at the top of the forum or within each
    list post.

    A quality recommendation will pull a much higher response
    rate than just a link or banner. Cross promote with individuals
    you truly respect and believe in, as your professional
    reputation is on the line.

    Cross promotions provide Internet marketers with a powerful
    way to reach new potential customers. There is power in
    number, so get out there and start cross promoting!

    Copyright © 2000 All rights reserved

    About the Author:

    Shelley Lowery is the Webmistress of
    Your Guide to Professional Web Site Design & Development.
    Subscribe to Syndicator Etips for fresh, original articles to
    assist you in Web Design, Internet Marketing & Ecommerce

    You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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