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Creative, Inexpensive, and BIG Value Marketing Gift Ideas
By: Developer Shed
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    Creative, Inexpensive, and BIG Value Marketing Gift Ideas
    by Catherine Franz

    IntroductionTis the season to be jolly! A great attitude is easy to
    have when you design your gifts with a lot of thought and
    don't allow the experience take you to the cleaners.

    One of the traditions I like at this time of year is
    remembering all the people that were there for me this past
    year. Especially those that didn't receive anything in
    return for it -- in the smallest or largest way.

    Meaningful gift giving does not have to be expensive. In
    fact, some of the most precious gifts are the ones that cost
    very little, but mean a great deal because of the time and
    effort it took to select, or create, and mail.

    Here are eight ideas I have used over the last few years.
    You can use these as Christmas gifts; add them to your
    "leave-behind" marketing package, a referral thank you, or
    "thanks for helping me" gift.

    It does make a difference if your logo or advertising
    information is on the gift. It does affect the perceived
    value on their part and can make a difference in your
    relationship. Make the choice to add your information or
    leave it off with their perception in mind. Remember,
    marketing is all perception and not product or service.

    1. Purchase discontinued note card sets from Hallmark and
    other card shops during the year. If you call and ask your
    nearest store as to the time of year when they discount
    "previous season" items, they will gladly tell you. You can
    save from 50% to 75% on these items.

    2. Create a logo candy jar. You can purchase candy jars
    with different seasonal markings. Then create a stencil
    with your company logo or web site address (I prefer the web
    site address). You can buy the stencil supplies and the
    empty candy jars at your local craft store like MJ Design,
    Michaels, or online. They sometimes have the mailing boxes
    to match. Add a bow with your business card. Keep the jar
    nice so they want to keep it out in the open for that
    season. Jars for the Easter season are great with the
    miniature eggs in them and are not likely to get completing
    jars from other suppliers. After dinner mints are great for
    the contents. If you return frequently, bring a refill with

    3. Give a business journal. Borders and Barnes and Noble
    have all sorts of sizes and designs. For business journals
    or marketing journals, I usually buy the 8 Ĺ x 11 size
    (usually under $10) at Borders and then I write three or
    four marketing ideas in the journal that specifically apply
    to them.

    4. Give a gift they can take home to their child(ren).
    Most business or marketing gifts are for everyone at the
    company or for them. Sometimes giving without a "marketing
    angle" attached increases the impact. Especially if you
    remember their childís birthday.

    5. Create a family cookbook with 10 or so of your favorite
    (or personal family) recipes. Add your contact information
    on the back. Use the software, Clickbook
    ( to transfer it from your word processing
    software into a real nice booklet fast and easy.

    6. Give them a subscription to one of the favorite
    magazines. I love writerís magazines and writing, so
    receiving something I am so passionate about along with the
    gift of learning is perfect for me. If you get two, call
    the company and turn it into a two-year subscription. You
    can add to your card this idea if they already have a
    subscription. Do they have a hobby? Do they have a goal or
    working on a particular project? There are tons of
    magazines out there. You can also add to the card a list of
    web sites they can find more information on the topic. You
    can send a card with the subscription information in it
    separately so they know to expect it and to contact you if
    they donít receive it.

    7. If you have great penmanship or creative on the
    computer, buy blank note cards and add their name on the
    front of the each card, like "From the desk of..." "A
    personal note from..." The fact that you took the time
    always makes an impact. Want to add a little more? Place
    a stamp on each envelope for them.

    8. If they have a home office and you are into crafts,
    cross-stitch a wall calendar holder. It has a hook, nice
    border that shows past the large calendar size and business
    card sewn in with a place for them to hang their favorite
    wall calendar or you can send them a calendar with it the
    first year.

    It is normal to value the gift to the value of the
    client/customer. You can just send everyone the same gift
    or you can match the gift value to the value you received
    from him or her.

    Donít forget your bartering exchanges or the people that
    just "opened your doors."

    Author: Catherine Franz Word count: 885
    (c) Copyright 2003, Catherine Franz. All rights reserved.

    ~*~*~ RESOURCE BOX ~*~*~*~*~*

    Catherine Franz is a marketing industry veteran, a Certified
    Business Coach, Certified Teleclass Leader and Trainer,
    speaker, author. For daily, weekly, and monthly marketing
    nonfiction writing and deliberately creating ezines: 703-671-5677

    ~*~*~*~ PUBLISHING GUIDELINES ~*~*~*~*~*

    Publishing Guidelines: Permission is granted to publish this
    article electronically in free-only publications, like a web
    site or ezine (print requires individual permission) as long
    as the bylines (resource box) is included in full (no
    modifications). You must make all links active within the
    article and bylines. A courtesy copy is required and sent to
    the author.

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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