Creating a Marketing Focused Website that Sells - Be Helpful...
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Be Helpful (Site Map & Search): Websites with large quantities of pages or products can easily create a navigational nightmare. Even with properly implemented navigation, visitors often find themselves "lost" and don't know how to navigate specifically to the information they are seeking. While it's important to eliminate these frustrations as best as possible, you also want to provide some navigational "short cuts" for your visitors.
Site Map: Site maps provide a one-stop destination that allows your visitors to always be no more than two clicks away from the product or information they want. This is a helpful feature allowing anybody to quickly see what you offer and where to get it, all from a single page.
Site maps are also useful to search engines allowing them to easily crawl and index every page on your site. Most engines will only index a couple of clicks deep with each visit, often taking weeks or months to dig all the way through your site. Site maps can speed up that process by making every page easily accessible to the search spider.
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