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Creating a Marketing Focused Website that Sells
By: Stoney deGeyter
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    Table of Contents:
  • Creating a Marketing Focused Website that Sells
  • As you begin...
  • Home Page...
  • Generate Interest...
  • Contact Us Page...
  • About Us Page...
  • As with the...
  • Site Navigation...
  • Be Obvious...
  • Be Helpful...
  • In the same...
  • Putting all of...

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    Creating a Marketing Focused Website that Sells - Be Obvious...

    (Page 9 of 12 )

    Be Obvious (Breadcrumbs): Being obvious with your navigation prevents your visitors from "getting lost" on the site and not knowing how to navigate back to other important pages that may be in different sections of your site. It's important that your visitors be able to quickly discern what page they are on and figure out where to go from there.

    One of the simplest ways to display where a visitor is on your site, regardless of how deep within the site's architecture they are, is to use breadcrumbs. Breadcrumbs are a set of navigational links that show the navigational path from home to the current page.

    Most visitors don't actually use the breadcrumb links for navigational purposes, but instead they act as an important visual cue allowing the visitor to see what page, sub-section, and section they are within the site.

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