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WEBSITE MARKETING

Creating a Marketing Focused Website that Sells
By: Stoney deGeyter
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    2007-05-07

    Table of Contents:
  • Creating a Marketing Focused Website that Sells
  • As you begin...
  • Home Page...
  • Generate Interest...
  • Contact Us Page...
  • About Us Page...
  • As with the...
  • Site Navigation...
  • Be Obvious...
  • Be Helpful...
  • In the same...
  • Putting all of...

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    Creating a Marketing Focused Website that Sells - Site Navigation...


    (Page 8 of 12 )

    Site Navigation

    Construction of your site navigation can make or break your website's performance. Shoddy and haphazard navigation schemes can easily confuse visitors causing them to make that dreaded click out of your site and onto a competitor. A properly constructed navigation can help visitors easily move from page to page finding everything that they are looking for quickly and easily.

    Be Consistent (Placement): However you construct your site navigation scheme it should be consistent from one page to the next. Don't confuse your visitors by changing how the navigation looks or by moving its on-page location to a different area.

    There are many different forms of navigational elements: main menus, sub-menus, breadcrumbs, etc. All of them should work together to create a consistent and recognizable flow as the visitor navigates through the site.

    It is very important that no matter how big or complex the structure of your site gets, each web page must keep a consistently located and easy to find link back to your home page.

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