Creating a Marketing Focused Website that Sells - As with the...
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As with the home page, don't overload a single page with too much information about the product or service. It's recommended that you break out information over multiple pages, each highlighting a different set of information. This ensures that each visitor can quickly and easily navigate to the information that helps them make their buying decision.
FAQ - Frequently Asked Questions
If possible, assemble a FAQ page for each product or service you offer, or each grouping of your products or services. This allows a one-stop page where potential buyers can find out just about anything they want. FAQ pages can be as long as they need to be to cover all of the potential questions someone might ask. You can also break long pages up into multiple pages with the main page highlighting each question and linking to its answer.
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