Creating a Marketing Focused Website that Sells - About Us Page...
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About Us Page
The "About Us" page is one that is used to provide information that instills additional confidence in your business in the hearts and minds of your visitors. The "About Us" page can be used to provide reassuring company information such as how long you've been in business, organizations you belongs to (chamber of commerce, BBB, etc) as well as provide bios of the executive staff. All of these things will help many visitors feel more comfortable when deciding to take the next step in purchasing your products or utilizing your services.
Product & Service Pages
If you sell anything, whether a product or a service, you need a page or sets of pages dedicated to providing details about what it is you offer. Do you have only one item that fits easily on the home page? That shouldn't matter. Keep the home page information paired down and use product or service pages to expound, giving additional details, testimonials, uses, expected results, frequently asked questions and so on. These pages will allow you to tell anything that anybody might possibly need to know to make an informed purchase decision.
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