Creating a Marketing Focused Website that Sells - Generate Interest...
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Generate Interest: If your site is not compelling, all the information in the world won't get them to click any further. Your copy and layout must generate enough interest and give them the desire to keep digging.
Convey Trust: Trust is an important element in the sales process. Your home page is often the first impression your visitors get of you. If your site comes across as a slick salesman selling a used car out of an impound lot, chances are visitors will bolt.
Don't Give Information Overload: Pace yourself. Don't try and give too much information on your home page. We know that every additional click a user has to perform causes visitor loss, however putting too much information on a single page can also confuse them. Sometimes forcing them to click is the surest way to establish active interest.
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