Creating a Marketing Focused Website that Sells - Home Page...
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Every website has a home page, even if it's just a one-page site. The home page is the single most crucial page of a site because it is the page most likely to be viewed, as well as the page most likely to send people away if they don't like what they see. It doesn't matter what you have beyond the home page if you can't get visitors to click past it and into your products or services.
Your home page must accomplish several things:
Establish Your Brand: Your visitor's need to immediately know where they have landed (who are you), what you do or offer (broad concepts), and you must be able to touch them in such a way that they will be interested enough to click deeper into your site and/or return at a later point.
Show What You've Got: Visitors need to quickly be able to find the specific products or services they came looking for in the first place, with a clearly established path to take them to the relevant pages. If you can't direct them effectively from the home page, you lose them at "Hello."
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