Creating a Marketing Focused Website that Sells - In the same...
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In the same manner that you have a consistent link to the home page, you also want to have a link to the site map on every page as well.
Site Search: A site search feature isn't required for good navigation, but it can add an extra element of usefulness for your visitors. Allowing your visitors to perform a quick search for the product they are looking for can speed up the conversion process and eliminate site abandonment.
Before implementing a site search feature, consider that most site searches fail to deliver great results. Before making your search feature live, run extensive tests to be sure that results are accurate and relevant. Try using product numbers, brand names, misspellings, etc. If you don't carry an exact product which may be searched for, be sure to deliver results for the similar or relevant products you do carry. If you can't make your site search engine perform under all of the above situations then its best not to have a search function at all.
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